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The Study of Social Acceptance and M...

Linder, Andrea.

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The Study of Social Acceptance and Most Effective Marketing Strategies for Advanced Air Mobility (AAM) Services.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Study of Social Acceptance and Most Effective Marketing Strategies for Advanced Air Mobility (AAM) Services./
Author:	Linder, Andrea.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	191 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-07, Section: B.
Contained By:	Dissertations Abstracts International85-07B.
Subject:	Behavioral sciences. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30989487
ISBN:	9798381402568

The Study of Social Acceptance and Most Effective Marketing Strategies for Advanced Air Mobility (AAM) Services.
Linder, Andrea.

The Study of Social Acceptance and Most Effective Marketing Strategies for Advanced Air Mobility (AAM) Services. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 191 p.

Source: Dissertations Abstracts International, Volume: 85-07, Section: B.

Thesis (D.B.A.)--Westcliff University, 2023.

This item must not be sold to any third party vendors.

Air mobility is a concept of air transportation within urban destinations using electric or hybrid-powered vertical takeoff and landing (VTOL) aircraft; operating in a low-altitude airspace to improve efficiency by reducing travel time. Increasing urbanization and trends of sustainable mobility create the opportunity for another passenger transportation mode with services such as air taxis, airport shuttles, intra- and inter-city flights. Advanced air mobility (AAM) is defined as the future of mobility and will add a third dimension to the mobility matrix. The industry has disclosed investments of $19.8 billion and a projected global market value of $86.83 by 2035. This research explored social barriers and cognitive biases influencing public acceptance, and the customer value proposition to develop the most effective marketing strategies for launching and promoting air mobility services successfully in the United States. The research design is qualitative and exploratory with a case study approach; the data were collected via one-on-one interviews with 13 participants from the defined target groups. The nascent industry brings challenges in terms of social barriers and acceptance for AAM manufacturers and service providers. The study revealed social barriers, cognitive biases, desired value propositions, and the most effective marketing strategies to support a successful implementation. The future implications of the study on the AAM space focus on an aligned marketing messaging, customer experience, and a seamless customer journey with key elements such as aircraft, mobility platform, vertiport, in-flight experience, and intra-modality with other transportation modes; communicated throughout various touchpoints to achieve customer adoption and social acceptance to establish and sustain a successful business for advanced air mobility. 

ISBN: 9798381402568Subjects--Topical Terms:

529833
Behavioral sciences.
Subjects--Index Terms:

Advanced air mobility

The Study of Social Acceptance and Most Effective Marketing Strategies for Advanced Air Mobility (AAM) Services.
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500 $a Source: Dissertations Abstracts International, Volume: 85-07, Section: B.
500 $a Advisor: Moghaddam, Kambiz.
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506 $a This item must not be sold to any third party vendors.
520 $a Air mobility is a concept of air transportation within urban destinations using electric or hybrid-powered vertical takeoff and landing (VTOL) aircraft; operating in a low-altitude airspace to improve efficiency by reducing travel time. Increasing urbanization and trends of sustainable mobility create the opportunity for another passenger transportation mode with services such as air taxis, airport shuttles, intra- and inter-city flights. Advanced air mobility (AAM) is defined as the future of mobility and will add a third dimension to the mobility matrix. The industry has disclosed investments of $19.8 billion and a projected global market value of $86.83 by 2035. This research explored social barriers and cognitive biases influencing public acceptance, and the customer value proposition to develop the most effective marketing strategies for launching and promoting air mobility services successfully in the United States. The research design is qualitative and exploratory with a case study approach; the data were collected via one-on-one interviews with 13 participants from the defined target groups. The nascent industry brings challenges in terms of social barriers and acceptance for AAM manufacturers and service providers. The study revealed social barriers, cognitive biases, desired value propositions, and the most effective marketing strategies to support a successful implementation. The future implications of the study on the AAM space focus on an aligned marketing messaging, customer experience, and a seamless customer journey with key elements such as aircraft, mobility platform, vertiport, in-flight experience, and intra-modality with other transportation modes; communicated throughout various touchpoints to achieve customer adoption and social acceptance to establish and sustain a successful business for advanced air mobility. 
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653 $a Value proposition
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