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Nonprofit Marketing and Communicatio...

Swink, Rachel L.

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Nonprofit Marketing and Communication Personnel Job Satisfaction: The Effects of Role Conflict and Role Ambiguity.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Nonprofit Marketing and Communication Personnel Job Satisfaction: The Effects of Role Conflict and Role Ambiguity./
Author:	Swink, Rachel L.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	82 p.
Notes:	Source: Masters Abstracts International, Volume: 84-12.
Contained By:	Masters Abstracts International84-12.
Subject:	Mass communications. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30593091
ISBN:	9798379715151

Nonprofit Marketing and Communication Personnel Job Satisfaction: The Effects of Role Conflict and Role Ambiguity.
Swink, Rachel L.

Nonprofit Marketing and Communication Personnel Job Satisfaction: The Effects of Role Conflict and Role Ambiguity. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 82 p.

Source: Masters Abstracts International, Volume: 84-12.

Thesis (M.A.)--The University of Texas at Arlington, 2023.

This item must not be sold to any third party vendors.

Job satisfaction is becoming increasingly important in efforts to retain employees across all sectors. The nonprofit sector is facing greater challenges than ever before in competing for and retaining adequate talent. The nonprofit sector provides unconventional benefits such as hybrid office models, paid time off, and others to improve job satisfaction. While nonprofits receive high job satisfaction, turnover is a big issue, even among marketing and communication teams which are often underfunded, understaffed, and unappreciated. Marketing and communication teams play a unique role within nonprofits, as they are frequently pulled in different directions to accomplish tasks that may not necessarily fall within their original responsibilities, leading to a blurring of roles and conflicting priorities. Prior research suggests that role conflict and role ambiguity are significant components in determining the level of job satisfaction in both for-profits and nonprofits. In light of the unique situation nonprofit marketing and communication professionals face, this paper aims to understand the relationship between role conflict and role ambiguity and job satisfaction.

ISBN: 9798379715151Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Job satisfaction

Nonprofit Marketing and Communication Personnel Job Satisfaction: The Effects of Role Conflict and Role Ambiguity.
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500 $a Source: Masters Abstracts International, Volume: 84-12.
500 $a Advisor: Wigley, Shelley.
502 $a Thesis (M.A.)--The University of Texas at Arlington, 2023.
506 $a This item must not be sold to any third party vendors.
520 $a Job satisfaction is becoming increasingly important in efforts to retain employees across all sectors. The nonprofit sector is facing greater challenges than ever before in competing for and retaining adequate talent. The nonprofit sector provides unconventional benefits such as hybrid office models, paid time off, and others to improve job satisfaction. While nonprofits receive high job satisfaction, turnover is a big issue, even among marketing and communication teams which are often underfunded, understaffed, and unappreciated. Marketing and communication teams play a unique role within nonprofits, as they are frequently pulled in different directions to accomplish tasks that may not necessarily fall within their original responsibilities, leading to a blurring of roles and conflicting priorities. Prior research suggests that role conflict and role ambiguity are significant components in determining the level of job satisfaction in both for-profits and nonprofits. In light of the unique situation nonprofit marketing and communication professionals face, this paper aims to understand the relationship between role conflict and role ambiguity and job satisfaction.
590 $a School code: 2502.
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653 $a Job satisfaction
653 $a Role conflict
653 $a Role ambiguity
653 $a Nonprofit organizations
653 $a Nonprofit marketing
653 $a Nonprofit communications
653 $a Nonprofit job satisfaction
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690 $a 0338
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773 0 $t Masters Abstracts International $g 84-12.
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