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Differences in Narrative Engagement ...

Hall, Robert Arthur.

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Differences in Narrative Engagement by Viewers of Motion Pictures With Different Box Office Revenues.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Differences in Narrative Engagement by Viewers of Motion Pictures With Different Box Office Revenues./
Author:	Hall, Robert Arthur.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
Description:	142 p.
Notes:	Source: Dissertations Abstracts International, Volume: 85-09, Section: A.
Contained By:	Dissertations Abstracts International85-09A.
Subject:	Film studies. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30995638
ISBN:	9798381946871

Differences in Narrative Engagement by Viewers of Motion Pictures With Different Box Office Revenues.
Hall, Robert Arthur.

Differences in Narrative Engagement by Viewers of Motion Pictures With Different Box Office Revenues. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 142 p.

Source: Dissertations Abstracts International, Volume: 85-09, Section: A.

Thesis (D.B.A.)--Grand Canyon University, 2024.

This item must not be sold to any third party vendors.

Film producers are concerned with knowing with greater certainty which film projects to produce, given that many film success factors are not known until the later stages in the value chain of a film's production after significant costs have been incurred. Narrative engagement within the script or story may predict a relationship with film box office revenues and thus provide guidance for decision-makers. The purpose of this quantitative causal-comparative study was to measure differences in viewer narrative engagement among commercial motion pictures released in the U.S. from 2017 through 2019 with high, medium, and low box office revenues. The study sample was comprised of 180 film viewers. The three films and their associated domestic box office data are: Wonder Woman, $413 million (high); Dunkirk, $190 million (medium); and The Great Wall, $45 million (low). Three research questions examined to what extent any differences exist in viewer narrative engagement among the three films. Findings revealed that viewer narrative engagement was statistically significantly different for different films F(2, 177) = 14.963, p < .001, specifically a significant difference in narrative engagement between the high box office film (M = 5.30, SD = 0.84) and the low box office film (M = 4.48, SD = 1.00), a mean increase of 0.82, 95% CI [0.48, 1.16], p < .001. Results support the conclusion that the level of viewer narrative engagement is explanatory of box office revenue to some degree. This adds a new perspective to the understanding of the script elements which may influence box office success and therefore adds economic value for the key stakeholders in the film industry.{A0}

ISBN: 9798381946871Subjects--Topical Terms:

2122736
Film studies.
Subjects--Index Terms:

Box office

Differences in Narrative Engagement by Viewers of Motion Pictures With Different Box Office Revenues.
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520 $a Film producers are concerned with knowing with greater certainty which film projects to produce, given that many film success factors are not known until the later stages in the value chain of a film's production after significant costs have been incurred. Narrative engagement within the script or story may predict a relationship with film box office revenues and thus provide guidance for decision-makers. The purpose of this quantitative causal-comparative study was to measure differences in viewer narrative engagement among commercial motion pictures released in the U.S. from 2017 through 2019 with high, medium, and low box office revenues. The study sample was comprised of 180 film viewers. The three films and their associated domestic box office data are: Wonder Woman, $413 million (high); Dunkirk, $190 million (medium); and The Great Wall, $45 million (low). Three research questions examined to what extent any differences exist in viewer narrative engagement among the three films. Findings revealed that viewer narrative engagement was statistically significantly different for different films F(2, 177) = 14.963, p < .001, specifically a significant difference in narrative engagement between the high box office film (M = 5.30, SD = 0.84) and the low box office film (M = 4.48, SD = 1.00), a mean increase of 0.82, 95% CI [0.48, 1.16], p < .001. Results support the conclusion that the level of viewer narrative engagement is explanatory of box office revenue to some degree. This adds a new perspective to the understanding of the script elements which may influence box office success and therefore adds economic value for the key stakeholders in the film industry.{A0}
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