東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The effects of product attractivenes...

Chen, I-Shen,

FindBook

Google Book

Amazon

博客來

The effects of product attractiveness, brand innovativeness, and monetary price on product evaluations: Cases of the Taiwan and United States of America mobile phone industry /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The effects of product attractiveness, brand innovativeness, and monetary price on product evaluations: Cases of the Taiwan and United States of America mobile phone industry // I-Shen Chen.
作者:	Chen, I-Shen,
面頁冊數:	1 electronic resource (220 pages)
附註:	Source: Dissertations Abstracts International, Volume: 72-12, Section: A.
Contained By:	Dissertations Abstracts International72-12A.
標題:	Studies. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3430485
ISBN:	9781124299228

The effects of product attractiveness, brand innovativeness, and monetary price on product evaluations: Cases of the Taiwan and United States of America mobile phone industry /
Chen, I-Shen,

The effects of product attractiveness, brand innovativeness, and monetary price on product evaluations: Cases of the Taiwan and United States of America mobile phone industry /I-Shen Chen. - 1 electronic resource (220 pages)

Source: Dissertations Abstracts International, Volume: 72-12, Section: A.

Mobile phone market is a technology driven invention. People consider convenience to be one of the primary advantages when using mobile technology. Because of technological innovations and continuous improvement, cell-phones also provide powerful applications in many fields. Today, cell-phones are not only limited to communication devices, but also applicable in entertainment, medical fields, etc. Thus, the cell-phone use plays an important role in daily lives. Evidence shows that the permeability of mobile phones and the population of subscribers have rapidly risen. No matter what the market status is, innovation is regarded as a vital factor for global market growth and is acknowledged to play a pivotal role in companies' competitiveness. Customers' demand for innovation has not declined. Moreover, the lack of innovativeness in new products usually leads to launching failure. Hence, firms should recognize the importance of providing a unique benefit that suits customers' needs. Nowadays, the issues of product design and brand are increasingly gaining attention in the mobile market. The present study examined innovation from product design and brand innovation from customers' perspectives. Both product attractiveness and brand innovativeness are proposed as the innovativeness indicators and information cues. In addition, product monetary price also is included in this study. Product attractiveness is considered an intrinsic cue. Brand innovativeness and monetary price construct are considered the extrinsic cues. Based on Zeithaml's proposed model (1988), this study discussed how these three different information cues (product attractiveness, brand innovativeness, and monetary price) influence consumers' product evaluations (perceived quality and perceived value), and subsequently, their behavioral intention (purchase intention). SEM was implemented to test proposed relationships among these constructs. Moreover, two types of customers' personality traits (consumer innovativeness and need for uniqueness) were explored in this study and were considered as moderators.

English

ISBN: 9781124299228Subjects--Topical Terms:

3433795
Studies.
Subjects--Index Terms:

Brand innovativeness

The effects of product attractiveness, brand innovativeness, and monetary price on product evaluations: Cases of the Taiwan and United States of America mobile phone industry /
LDR:03676nmm a22004333i 4500 001 2396220
005 20250522083213.5
006 m o d
007 cr|nu||||||||
008 251215s2010 miu||||||m |||||||eng d
020 $a 9781124299228
035 $a (MiAaPQD)AAI3430485
035 $a AAI3430485
040 $a MiAaPQD $b eng $c MiAaPQD $e rda
100 1 $a Chen, I-Shen, $e author. $3 3765867
245 1 0 $a The effects of product attractiveness, brand innovativeness, and monetary price on product evaluations: Cases of the Taiwan and United States of America mobile phone industry / $c I-Shen Chen.
264 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2010
300 $a 1 electronic resource (220 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 72-12, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisors: Jamroey, Ute.
502 $b D.B.A. $c Alliant International University, San Diego $d 2010.
520 $a Mobile phone market is a technology driven invention. People consider convenience to be one of the primary advantages when using mobile technology. Because of technological innovations and continuous improvement, cell-phones also provide powerful applications in many fields. Today, cell-phones are not only limited to communication devices, but also applicable in entertainment, medical fields, etc. Thus, the cell-phone use plays an important role in daily lives. Evidence shows that the permeability of mobile phones and the population of subscribers have rapidly risen. No matter what the market status is, innovation is regarded as a vital factor for global market growth and is acknowledged to play a pivotal role in companies' competitiveness. Customers' demand for innovation has not declined. Moreover, the lack of innovativeness in new products usually leads to launching failure. Hence, firms should recognize the importance of providing a unique benefit that suits customers' needs. Nowadays, the issues of product design and brand are increasingly gaining attention in the mobile market. The present study examined innovation from product design and brand innovation from customers' perspectives. Both product attractiveness and brand innovativeness are proposed as the innovativeness indicators and information cues. In addition, product monetary price also is included in this study. Product attractiveness is considered an intrinsic cue. Brand innovativeness and monetary price construct are considered the extrinsic cues. Based on Zeithaml's proposed model (1988), this study discussed how these three different information cues (product attractiveness, brand innovativeness, and monetary price) influence consumers' product evaluations (perceived quality and perceived value), and subsequently, their behavioral intention (purchase intention). SEM was implemented to test proposed relationships among these constructs. Moreover, two types of customers' personality traits (consumer innovativeness and need for uniqueness) were explored in this study and were considered as moderators.
546 $a English
590 $a School code: 1389
650 4 $a Studies. $3 3433795
650 4 $a Innovations. $3 754112
650 4 $a Cellular telephones. $3 607843
650 4 $a Competition. $3 537031
653 $a Brand innovativeness
653 $a Consumer innovativeness
653 $a Need for uniqueness
653 $a Product attractiveness
653 $a Product evaluations
653 $a Structural equation modeling (SEM)
690 $a 0338
710 2 $a Alliant International University, San Diego. $e degree granting institution. $3 3765868
720 1 $a Jamroey, Ute $e degree supervisor.
773 0 $t Dissertations Abstracts International $g 72-12A.
790 $a 1389
791 $a D.B.A.
792 $a 2010
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3430485