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Analyzing Communication and PR Strat...

Kim, Se Hyun.

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Analyzing Communication and PR Strategies in the Korean Art Market.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Analyzing Communication and PR Strategies in the Korean Art Market./
Author:	Kim, Se Hyun.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2024,
Description:	59 p.
Notes:	Source: Masters Abstracts International, Volume: 85-08.
Contained By:	Masters Abstracts International85-08.
Subject:	Arts management. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30991407
ISBN:	9798381729979

Analyzing Communication and PR Strategies in the Korean Art Market.
Kim, Se Hyun.

Analyzing Communication and PR Strategies in the Korean Art Market. - Ann Arbor : ProQuest Dissertations & Theses, 2024 - 59 p.

Source: Masters Abstracts International, Volume: 85-08.

Thesis (M.A.)--Sotheby's Institute of Art - New York, 2024.

This item must not be sold to any third party vendors.

This thesis outlines the research focused on the expanding Korean art market, despite its rapid growth and global potential, lacks specialized PR agencies dedicated to art sector marketing. The study examines effective marketing strategies employed by Western PR agencies and their applicability within the Korean context, aiming to understand and explore how these approaches can be tailored to increase the Korean art scene's presence on the international stage. This study aims to highlight the importance of public relations (PR) in the rapidly growing Korean art market by analyzing strategic PR approaches and reviewing case studies from agencies such as Fitz & Co. It emphasizes the increasing need for focused public relations and marketing initiatives that can effectively address the demands and rapid growth of Korea's art scene.

ISBN: 9798381729979Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Contemporary art market

Analyzing Communication and PR Strategies in the Korean Art Market.
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500 $a Advisor: Sancho-Arroyo, Maria.
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506 $a This item must not be sold to any third party vendors.
520 $a This thesis outlines the research focused on the expanding Korean art market, despite its rapid growth and global potential, lacks specialized PR agencies dedicated to art sector marketing. The study examines effective marketing strategies employed by Western PR agencies and their applicability within the Korean context, aiming to understand and explore how these approaches can be tailored to increase the Korean art scene's presence on the international stage. This study aims to highlight the importance of public relations (PR) in the rapidly growing Korean art market by analyzing strategic PR approaches and reviewing case studies from agencies such as Fitz & Co. It emphasizes the increasing need for focused public relations and marketing initiatives that can effectively address the demands and rapid growth of Korea's art scene.
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653 $a South Korea
653 $a Strategic communication
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