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An examination of star players' effe...

Pifer, Nathan David.

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An examination of star players' effects on the branding process of professional sports teams.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	An examination of star players' effects on the branding process of professional sports teams./
作者:	Pifer, Nathan David.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2012,
面頁冊數:	75 p.
附註:	Source: Masters Abstracts International, Volume: 74-07.
Contained By:	Masters Abstracts International74-07.
標題:	Sports management. -
電子資源:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1531326
ISBN:	9781267833006

An examination of star players' effects on the branding process of professional sports teams.
Pifer, Nathan David.

An examination of star players' effects on the branding process of professional sports teams. - Ann Arbor : ProQuest Dissertations & Theses, 2012 - 75 p.

Source: Masters Abstracts International, Volume: 74-07.

Thesis (M.S.)--Marshall University, 2012.

This item must not be added to any third party search indexes.

Although various models and real-life examples seem to convey its presence, the relationship between star players and the branding process of professional sports teams is one that remains rather vague and unquantified. Though numerous examples seem to suggest that star players are capable of exerting an effect on a team's brand, more thorough analysis is required in order to decipher which areas of a brand's development are more or less affected by these marquee athletes. Taking responses from survey questionnaires containing 40 items pertinent to the topic, this study deployed Exploratory Factor Analysis (EFA) to uncover six underlying factors that could be identified as various areas of the branding process. Accompanied by an additional analysis seeking to clarify the essence of an athletic superstar, the insight gathered from these examinations is intended help teams interpret which areas of brand development are more or less affected by true star players.

ISBN: 9781267833006Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Brand equity

An examination of star players' effects on the branding process of professional sports teams.
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520 $a Although various models and real-life examples seem to convey its presence, the relationship between star players and the branding process of professional sports teams is one that remains rather vague and unquantified. Though numerous examples seem to suggest that star players are capable of exerting an effect on a team's brand, more thorough analysis is required in order to decipher which areas of a brand's development are more or less affected by these marquee athletes. Taking responses from survey questionnaires containing 40 items pertinent to the topic, this study deployed Exploratory Factor Analysis (EFA) to uncover six underlying factors that could be identified as various areas of the branding process. Accompanied by an additional analysis seeking to clarify the essence of an athletic superstar, the insight gathered from these examinations is intended help teams interpret which areas of brand development are more or less affected by true star players.
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