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The Impact of Individual Qualities o...

Crawley, Evan.

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The Impact of Individual Qualities on Message Comprehension and Liking in the Defense Industry.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Impact of Individual Qualities on Message Comprehension and Liking in the Defense Industry./
Author:	Crawley, Evan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	74 p.
Notes:	Source: Masters Abstracts International, Volume: 84-11.
Contained By:	Masters Abstracts International84-11.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30318493
ISBN:	9798379500696

The Impact of Individual Qualities on Message Comprehension and Liking in the Defense Industry.
Crawley, Evan.

The Impact of Individual Qualities on Message Comprehension and Liking in the Defense Industry. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 74 p.

Source: Masters Abstracts International, Volume: 84-11.

Thesis (M.A.)--University of Rhode Island, 2023.

This item must not be sold to any third party vendors.

Professionals working in corporate communications within the defense industry have cited a need to send the same message multiple times in many different ways to maximize the effectiveness of the correspondence. At the present time, communication specialists rely on guesswork to ensure that the workforce has the relevant knowledge needed to be effective at work. It would be far more effective if these specialists had greater knowledge of the most accurate way to reach each sector of their workforce, particularly in light of the Covid-19 pandemic that caused an unprecedented increase in telework. By understanding the medium preference, generational cohort, military status, age, and telework frequency in relation to message comprehension and liking, this study aims to create new knowledge of how best to communicate with a diverse and specialized workforce with unique information needs. The study ultimately yielded largely inconclusive results because of sampling size, but further explorations is warranted. The study found evidence that receiving a video treatment results in less message comprehension compared to text or image. There also was evidence of a strong relationship between age, military status and working in the defense industry with liking. These findings will need to be substantiated by further research with a larger sample.

ISBN: 9798379500696Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Comprehension

The Impact of Individual Qualities on Message Comprehension and Liking in the Defense Industry.
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245 1 0 $a The Impact of Individual Qualities on Message Comprehension and Liking in the Defense Industry.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2023
300 $a 74 p.
500 $a Source: Masters Abstracts International, Volume: 84-11.
500 $a Advisor: Hobbs, Renee.
502 $a Thesis (M.A.)--University of Rhode Island, 2023.
506 $a This item must not be sold to any third party vendors.
520 $a Professionals working in corporate communications within the defense industry have cited a need to send the same message multiple times in many different ways to maximize the effectiveness of the correspondence. At the present time, communication specialists rely on guesswork to ensure that the workforce has the relevant knowledge needed to be effective at work. It would be far more effective if these specialists had greater knowledge of the most accurate way to reach each sector of their workforce, particularly in light of the Covid-19 pandemic that caused an unprecedented increase in telework. By understanding the medium preference, generational cohort, military status, age, and telework frequency in relation to message comprehension and liking, this study aims to create new knowledge of how best to communicate with a diverse and specialized workforce with unique information needs. The study ultimately yielded largely inconclusive results because of sampling size, but further explorations is warranted. The study found evidence that receiving a video treatment results in less message comprehension compared to text or image. There also was evidence of a strong relationship between age, military status and working in the defense industry with liking. These findings will need to be substantiated by further research with a larger sample.
590 $a School code: 0186.
650 4 $a Communication. $3 524709
650 4 $a Military studies. $3 2197382
653 $a Comprehension
653 $a Defense industry
653 $a Image
653 $a Liking
653 $a Text
653 $a Video
690 $a 0459
690 $a 0750
690 $a 0454
710 2 $a University of Rhode Island. $b Communication Studies. $3 2094532
773 0 $t Masters Abstracts International $g 84-11.
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791 $a M.A.
792 $a 2023
793 $a English
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