東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Influence of Premium Finished Pa...

Bhayani, Sahil Rinku.

Linked to FindBook

Google Book

Amazon

博客來

The Influence of Premium Finished Paper Packaging on Consumer Behavior.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Influence of Premium Finished Paper Packaging on Consumer Behavior./
Author:	Bhayani, Sahil Rinku.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2023,
Description:	99 p.
Notes:	Source: Masters Abstracts International, Volume: 85-07.
Contained By:	Masters Abstracts International85-07.
Subject:	Design. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31014184
ISBN:	9798381373738

The Influence of Premium Finished Paper Packaging on Consumer Behavior.
Bhayani, Sahil Rinku.

The Influence of Premium Finished Paper Packaging on Consumer Behavior. - Ann Arbor : ProQuest Dissertations & Theses, 2023 - 99 p.

Source: Masters Abstracts International, Volume: 85-07.

Thesis (M.Sc.)--Clemson University, 2023.

This item must not be sold to any third party vendors.

Companies face the challenge of determining the return on investment of premium paper packaging features, such as substrate thickness and finishing options. If companies can better understand how consumers perceive "premium," they could channel their focus on specific design elements and maximize their returns (Dwivedi & Nayeem, 2018). Touch is a critical factor in driving consumer behavior and purchase decisions and influencing trust between brands and consumers (Krishna et al. 2017). While previous studies have explored the impact of design elements like size, shape, color, and font on consumer behavior, this research investigates the influence of touch, substrate, print finishes (foil, emboss, and gloss), unboxing experiences of direct mail, and consumer packaged goods. The study employed three unique in-person environments, which collected participant data through eye-tracking, facial expressions analysis, touch coding, and surveys across various consumer activities. Results indicate that premium packaging generates higher engagement and positive responses from consumers in retail and at-home settings. Foil finish outperforms in the retail environment for unfamiliar CBD serum (P < 0.0001). Touch is shown to be a better predictor of sales than visual attention across multiple packaging finishes, including foil (P = 0.002), glossy (P = 0.006), embossed (P = 0.007), and no finish (P = 0.028). All participant touches were identified and coded, revealing four unique touch actions (feel, pick up, compare, put in cart). Premium paperboard packaging evokes more positive facial expressions in consumer electronics unboxing and more interaction with direct mail. Notably, prominently displaying discount codes increases consumer engagement. Direct mail results reveal that circular mail was widely perceived as recyclable, tri-folds were retained the most, while postcards were more likely to be discarded. These findings have practical implications for businesses, enabling them to optimize packaging strategies, drive consumer engagement, and promote environmentally friendly practices.

ISBN: 9798381373738Subjects--Topical Terms:

518875
Design.

The Influence of Premium Finished Paper Packaging on Consumer Behavior.
LDR:03179nmm a2200349 4500 001 2394659
005 20240422071102.5
006 m o d
007 cr#unu||||||||
008 251215s2023 ||||||||||||||||| ||eng d
020 $a 9798381373738
035 $a (MiAaPQ)AAI31014184
035 $a (MiAaPQ)Clemsonalltheses5155
035 $a AAI31014184
040 $a MiAaPQ $c MiAaPQ
100 1 $a Bhayani, Sahil Rinku. $3 3764140
245 1 0 $a The Influence of Premium Finished Paper Packaging on Consumer Behavior.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2023
300 $a 99 p.
500 $a Source: Masters Abstracts International, Volume: 85-07.
500 $a Advisor: Hurley, Andrew.
502 $a Thesis (M.Sc.)--Clemson University, 2023.
506 $a This item must not be sold to any third party vendors.
520 $a Companies face the challenge of determining the return on investment of premium paper packaging features, such as substrate thickness and finishing options. If companies can better understand how consumers perceive "premium," they could channel their focus on specific design elements and maximize their returns (Dwivedi & Nayeem, 2018). Touch is a critical factor in driving consumer behavior and purchase decisions and influencing trust between brands and consumers (Krishna et al. 2017). While previous studies have explored the impact of design elements like size, shape, color, and font on consumer behavior, this research investigates the influence of touch, substrate, print finishes (foil, emboss, and gloss), unboxing experiences of direct mail, and consumer packaged goods. The study employed three unique in-person environments, which collected participant data through eye-tracking, facial expressions analysis, touch coding, and surveys across various consumer activities. Results indicate that premium packaging generates higher engagement and positive responses from consumers in retail and at-home settings. Foil finish outperforms in the retail environment for unfamiliar CBD serum (P < 0.0001). Touch is shown to be a better predictor of sales than visual attention across multiple packaging finishes, including foil (P = 0.002), glossy (P = 0.006), embossed (P = 0.007), and no finish (P = 0.028). All participant touches were identified and coded, revealing four unique touch actions (feel, pick up, compare, put in cart). Premium paperboard packaging evokes more positive facial expressions in consumer electronics unboxing and more interaction with direct mail. Notably, prominently displaying discount codes increases consumer engagement. Direct mail results reveal that circular mail was widely perceived as recyclable, tri-folds were retained the most, while postcards were more likely to be discarded. These findings have practical implications for businesses, enabling them to optimize packaging strategies, drive consumer engagement, and promote environmentally friendly practices.
590 $a School code: 0050.
650 4 $a Design. $3 518875
650 4 $a Perceptions. $3 3435328
650 4 $a Purchasing. $3 652497
650 4 $a Paperboard. $3 1093243
650 4 $a Decision making. $3 517204
650 4 $a Packaging. $3 585030
650 4 $a Behavioral psychology. $3 2122788
690 $a 0389
690 $a 0549
690 $a 0384
710 2 $a Clemson University. $3 997173
773 0 $t Masters Abstracts International $g 85-07.
790 $a 0050
791 $a M.Sc.
792 $a 2023
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=31014184