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Putting It All Together: How Social ...

Walter, Alexis.

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Putting It All Together: How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Putting It All Together: How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums./
Author:	Walter, Alexis.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
Description:	53 p.
Notes:	Source: Masters Abstracts International, Volume: 84-04.
Contained By:	Masters Abstracts International84-04.
Subject:	Arts management. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29392932
ISBN:	9798352694589

Putting It All Together: How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums.
Walter, Alexis.

Putting It All Together: How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 53 p.

Source: Masters Abstracts International, Volume: 84-04.

Thesis (M.S.)--Drexel University, 2022.

This item must not be sold to any third party vendors.

This research focuses on the topic of social media marketing and how it impacts exhibition choices and visitor attendance in art museums. The research relies on responses from a set of interview questions crafted with the intent of highlighting how social media marketing and visitors are all connected in an almost cyclical fashion. These questions supplement the content of a survey of Midwest art museum staff in various departments like marketing, curation, and visitor services. The three Midwest art museums that are of focus for this research include the Museum of Nebraska Art, the Wichita Art Museum, and the Museum of Contemporary Art Chicago. This research also educates non-museum workers who are interested in the impact of social media in modern American art museums. This research asks how social media marketing influences museum visitors, and in turn, how the visitor influences the museum and the art museum's social media marketing. My findings are varied between each surveyed museum in regards to such things as resources and specifically social media marketing tactics, but have found each museum to have room for growth in their abilities to reach museum visitors in this regard. These findings also support the relationship that has been created between a museum's social media marketing efforts and the museum's visitor habits and choices made regarding exhibitions and program development.

ISBN: 9798352694589Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Art museums

Putting It All Together: How Social Media Marketing Impacts Exhibition Choices and Visitor Attendance in Midwest Art Museums.
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500 $a Source: Masters Abstracts International, Volume: 84-04.
500 $a Advisor: Zitcer, Andrew.
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506 $a This item must not be sold to any third party vendors.
520 $a This research focuses on the topic of social media marketing and how it impacts exhibition choices and visitor attendance in art museums. The research relies on responses from a set of interview questions crafted with the intent of highlighting how social media marketing and visitors are all connected in an almost cyclical fashion. These questions supplement the content of a survey of Midwest art museum staff in various departments like marketing, curation, and visitor services. The three Midwest art museums that are of focus for this research include the Museum of Nebraska Art, the Wichita Art Museum, and the Museum of Contemporary Art Chicago. This research also educates non-museum workers who are interested in the impact of social media in modern American art museums. This research asks how social media marketing influences museum visitors, and in turn, how the visitor influences the museum and the art museum's social media marketing. My findings are varied between each surveyed museum in regards to such things as resources and specifically social media marketing tactics, but have found each museum to have room for growth in their abilities to reach museum visitors in this regard. These findings also support the relationship that has been created between a museum's social media marketing efforts and the museum's visitor habits and choices made regarding exhibitions and program development.
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