Language:
English
繁體中文
Help
回圖書館首頁
手機版館藏查詢
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
The role of affect and cognition in ...
~
Kim, Jinsoo,
Linked to FindBook
Google Book
Amazon
博客來
The role of affect and cognition in the impact of positive/negative online consumer reviews on brand attitude and purchase intention /
Record Type:
Electronic resources : Monograph/item
Title/Author:
The role of affect and cognition in the impact of positive/negative online consumer reviews on brand attitude and purchase intention // Jinsoo Kim.
Author:
Kim, Jinsoo,
Description:
1 electronic resource (101 pages)
Notes:
Source: Dissertations Abstracts International, Volume: 74-04, Section: A.
Contained By:
Dissertations Abstracts International74-04A.
Subject:
Mass communications. -
Online resource:
https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3530948
ISBN:
9781267712363
The role of affect and cognition in the impact of positive/negative online consumer reviews on brand attitude and purchase intention /
Kim, Jinsoo,
The role of affect and cognition in the impact of positive/negative online consumer reviews on brand attitude and purchase intention /
Jinsoo Kim. - 1 electronic resource (101 pages)
Source: Dissertations Abstracts International, Volume: 74-04, Section: A.
Along with the prosperity of the Internet, WOM (or eWOM) has become one of the most powerful forces emerging in marketing today as it is widely accepted by consumers as a critical information source. However, there has been little formal research published in scholarly journals until recent years, especially to understand the process of how consumers form their attitudes towards a brand/product based on online consumer reviews. The goal of the current study is two-fold. The study investigates how affective and cognitive processing - two of the main components in forming an attitude - play roles in the impact of online consumer reviews on brand/product attitude formation, and, consequently, on purchase intention formation. The study develops and tests a conceptual model to explain this process by using the Structural Equation Modeling (SEM) technique. The study also examines individuals. affective and cognitive responses formed by their thinking about the product/brand under various conditions (e.g., product type, level of involvement, and valence of eWOM messages). The study found the predominant direct influence of affect on consumer review attitude compared to cognition. It also detected the role of affective response as a mediator for cognitive response. The findings suggest that in terms of consumer review attitude (Ar), affect is a more direct and dominant predictor, whereas cognition seems to play a more critical and immediate role in forming product attitude (Ap) and purchase intention (PI). The study also found a dominant moderating effect from valence of consumer review whereas the effects from the other moderating variables - product types and involvement levels - were merely detected. In positive consumer review situation, cognition dominated affect for predicting consumer review attitude (Ar), product attitude (Ap), and purchase intention (PI) regardless of product type and involvement level. On the other hand, when people were exposed to negative consumer review situation, the results were totally the opposite, i.e., affect, in turn, dominated over cognition for predicting consumer review attitude (Ar), product attitude (Ap), and purchase intention (PI) regardless of product type and involvement level. The theoretical and practical implications of these findings are discussed.
English
ISBN: 9781267712363Subjects--Topical Terms:
3422380
Mass communications.
Subjects--Index Terms:
Advertising
The role of affect and cognition in the impact of positive/negative online consumer reviews on brand attitude and purchase intention /
LDR
:03821nmm a22004333i 4500
001
2391312
005
20260728064104.5
006
m o d
007
cr|nu||||||||
008
260825s2012 miu||||||m |||||||eng d
020
$a
9781267712363
035
$a
(MiAaPQD)AAI3530948
035
$a
2391312
040
$a
MiAaPQD
$b
eng
$c
MiAaPQD
$e
rda
100
1
$a
Kim, Jinsoo,
$e
author.
$3
3812221
245
1 0
$a
The role of affect and cognition in the impact of positive/negative online consumer reviews on brand attitude and purchase intention /
$c
Jinsoo Kim.
264
1
$a
Ann Arbor :
$b
ProQuest Dissertations & Theses,
$c
2012
300
$a
1 electronic resource (101 pages)
336
$a
text
$b
txt
$2
rdacontent
337
$a
computer
$b
c
$2
rdamedia
338
$a
online resource
$b
cr
$2
rdacarrier
500
$a
Source: Dissertations Abstracts International, Volume: 74-04, Section: A.
500
$a
Publisher info.: Dissertation/Thesis.
500
$a
Advisors: Morris, Jon D. Committee members: Goodman, Robyn; Ko, Yong Jae; Morton, Cynthia.
502
$b
Ph.D.
$c
University of Florida
$d
2012.
520
$a
Along with the prosperity of the Internet, WOM (or eWOM) has become one of the most powerful forces emerging in marketing today as it is widely accepted by consumers as a critical information source. However, there has been little formal research published in scholarly journals until recent years, especially to understand the process of how consumers form their attitudes towards a brand/product based on online consumer reviews. The goal of the current study is two-fold. The study investigates how affective and cognitive processing - two of the main components in forming an attitude - play roles in the impact of online consumer reviews on brand/product attitude formation, and, consequently, on purchase intention formation. The study develops and tests a conceptual model to explain this process by using the Structural Equation Modeling (SEM) technique. The study also examines individuals. affective and cognitive responses formed by their thinking about the product/brand under various conditions (e.g., product type, level of involvement, and valence of eWOM messages). The study found the predominant direct influence of affect on consumer review attitude compared to cognition. It also detected the role of affective response as a mediator for cognitive response. The findings suggest that in terms of consumer review attitude (Ar), affect is a more direct and dominant predictor, whereas cognition seems to play a more critical and immediate role in forming product attitude (Ap) and purchase intention (PI). The study also found a dominant moderating effect from valence of consumer review whereas the effects from the other moderating variables - product types and involvement levels - were merely detected. In positive consumer review situation, cognition dominated affect for predicting consumer review attitude (Ar), product attitude (Ap), and purchase intention (PI) regardless of product type and involvement level. On the other hand, when people were exposed to negative consumer review situation, the results were totally the opposite, i.e., affect, in turn, dominated over cognition for predicting consumer review attitude (Ar), product attitude (Ap), and purchase intention (PI) regardless of product type and involvement level. The theoretical and practical implications of these findings are discussed.
546
$a
English
590
$a
School code: 0070
650
4
$a
Mass communications.
$3
3422380
650
4
$a
Studies.
$3
3433795
650
4
$a
Cognition & reasoning.
$3
3556293
650
4
$a
Internet.
$3
527226
650
4
$a
Motion pictures.
$3
527819
650
4
$a
Purchasing.
$3
652497
650
4
$a
Decision making.
$3
517204
650
4
$a
Attitudes.
$3
1973410
650
4
$a
Emotions.
$3
524569
650
4
$a
Websites.
$2
gtt
$3
1062467
653
$a
Advertising
653
$a
Consumer review
653
$a
Emotion
653
$a
WOM
653
$a
Word of mouth
690
$a
0338
690
$a
0708
710
2
$a
University of Florida.
$b
Mass Communication (Advertising).
$e
degree granting institution.
$3
3812222
720
1
$a
Morris, Jon D.
$e
degree supervisor.
773
0
$t
Dissertations Abstracts International
$g
74-04A.
790
$a
0070
791
$a
Ph.D.
792
$a
2012
856
4 0
$u
https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=3530948
based on 0 review(s)
Location:
ALL
電子資源
Year:
Volume Number:
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
W9501125
電子資源
11.線上閱覽_V
電子書
EB
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login