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Marketing in a multicultural and vib...

World Marketing Congress ((2024 :)

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Marketing in a multicultural and vibrant world = proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing in a multicultural and vibrant world/ edited by Vincent Jeseo, Jasmine Parajuli.
其他題名:	proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 /
其他作者:	Jeseo, Vincent.
團體作者:	World Marketing Congress
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	xx, 157 p. :ill., digital ;24 cm.
附註:	"Academy of Marketing Science World Marketing Congress AMSWMC, Bel Ombre, Mauritius, June 25-29, 2024."
Contained By:	Springer Nature eBook
標題:	Marketing - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-031-80904-0
ISBN:	9783031809040

Marketing in a multicultural and vibrant world = proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 /
Marketing in a multicultural and vibrant worldproceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 /[electronic resource] :edited by Vincent Jeseo, Jasmine Parajuli. - Cham :Springer Nature Switzerland :2024. - xx, 157 p. :ill., digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6173. - Developments in marketing science: proceedings of the academy of marketing science..

"Academy of Marketing Science World Marketing Congress AMSWMC, Bel Ombre, Mauritius, June 25-29, 2024."

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive. This book explores the intricate interplay between research, education, culture, diversity, and the development of marketing strategies in a vibrant, multicultural, and sustainable world. Featuring papers presented at the 25th Academy of Marketing Science's World Marketing Congress, held for the first time at the Island of Mauritius in West Africa, this proceedings volume presents insights from authors with diverse cultural background offering a comprehensive understanding of marketing on a global and multicultural level. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

ISBN: 9783031809040

Standard No.: 10.1007/978-3-031-80904-0doiSubjects--Topical Terms:

666011
Marketing
--Congresses.

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Marketing in a multicultural and vibrant world = proceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29 /
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