| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
奧美傳奇廣告鬼才破框思考術/ 羅里.薩特蘭(Rory Sutherland)著 ; 林俊宏譯 |
| Reminder of title: |
跳脫「標準答案」思維, 不打安全牌的心理奇襲策略 / |
| remainder title: |
The dark art and curious science of creating magic in brands, business, and life |
| Author: |
薩特蘭 |
| other author: |
林俊宏 |
| Published: |
臺北市 :遠見天下文化, : 2023, |
| Description: |
431面 :圖, 表格 |
| Notes: |
譯自: Alchemy : the dark art and curious science of creating magic in brands, business, and life |
| Subject: |
行銷策略 - |
| Online resource: |
https://reading.udn.com/libnew/Redirect.jsp?T_ID=1522626&U_ID=ndhuudn讀書館 |
| ISBN: |
9786263555228 |