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Instagram網紅限時動態對消費者購買意願及顧客公民行為影響之研究 ...

王柏元

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Instagram網紅限時動態對消費者購買意願及顧客公民行為影響之研究 = = A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Instagram網紅限時動態對消費者購買意願及顧客公民行為影響之研究 =/ 王柏元撰
Reminder of title:	A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio /
remainder title:	A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio
Author:	王柏元
other author:	巫喜瑞
Published:	花蓮縣 :國立東華大學企業管理學系碩士在職專班, : 2024,
Description:	117面 :圖,表 ;30公分
Notes:	校內電子全文開放日期:2025/08/11
Subject:	網紅的專業知識 -
Online resource:	http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0610932519.id&searchmode=basic電子全文(依作者授權而定)

Instagram網紅限時動態對消費者購買意願及顧客公民行為影響之研究 = = A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio /
王柏元

Instagram網紅限時動態對消費者購買意願及顧客公民行為影響之研究 =A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio /A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio王柏元撰 - 花蓮縣 :國立東華大學企業管理學系碩士在職專班, 2024 - 117面 :圖,表 ;30公分

校內電子全文開放日期:2025/08/11

碩士論文--國立東華大學企業管理學系碩士在職專班, 2024

含參考書目Subjects--Topical Terms:

3741457
網紅的專業知識

Instagram網紅限時動態對消費者購買意願及顧客公民行為影響之研究 = = A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio /
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246 3 1 $a A study on the influence of Instagram celebrity time-limited dynamic marketing on consumer purchase intention and customer citizenship behavio
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500 $a 畢業學年度: 112
500 $a 指導教授: 巫喜瑞
502 $a 碩士論文--國立東華大學企業管理學系碩士在職專班, 2024
504 $a 含參考書目
650 # 7 $a 網紅的專業知識 $2 lcstt $3 3741457
650 # 7 $a 品牌態度 $2 csht $3 2554019
650 # 7 $a 顧客公民行為 $2 lcstt $3 3266333
650 # 7 $a 網紅的吸引力 $2 lcstt $3 3741458
650 # 7 $a 代言人適配度 $2 lcstt $3 3741459
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650 # 7 $a Credibility of information $2 lcstt $3 3741464
650 # 7 $a Brand attitude $2 lcstt $3 3741465
650 # 7 $a Purchase intention $3 3322581
650 # 7 $a Customer citizenship behavior $2 lcstt $3 3455727
700 1 # $a 巫喜瑞 $e 指導 $3 3035237
700 1 # $a Wu, Xi-Rui $e 指導 $3 3748246
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