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互動性在直播商務中建立信任和購買意願中的作用 = = The role ...

廖苡全

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互動性在直播商務中建立信任和購買意願中的作用 = = The role of interactivity in building trust and purchase intention in livestreaming commerce /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	互動性在直播商務中建立信任和購買意願中的作用 =/ Latthawit Praewpraisukkakul撰
Reminder of title:	The role of interactivity in building trust and purchase intention in livestreaming commerce /
remainder title:	The role of interactivity in building trust and purchase intention in livestreaming commerce
Author:	Latthawit Praewpraisukkakul
other author:	廖苡全
Published:	花蓮縣 :國立東華大學企業管理學系國際組, : 2024,
Description:	95面 :圖,表 ;30公分
Notes:	校內電子全文開放日期:2026/07/04
Subject:	E-commerce -
Online resource:	http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0611132205.id&searchmode=basic電子全文(依作者授權而定)

互動性在直播商務中建立信任和購買意願中的作用 = = The role of interactivity in building trust and purchase intention in livestreaming commerce /
Latthawit Praewpraisukkakul

互動性在直播商務中建立信任和購買意願中的作用 =The role of interactivity in building trust and purchase intention in livestreaming commerce /The role of interactivity in building trust and purchase intention in livestreaming commerceLatthawit Praewpraisukkakul撰 - 花蓮縣 :國立東華大學企業管理學系國際組, 2024 - 95面 :圖,表 ;30公分

校內電子全文開放日期:2026/07/04

碩士論文--國立東華大學企業管理學系國際組, 2024

含參考書目Subjects--Topical Terms:

3324439
E-commerce

互動性在直播商務中建立信任和購買意願中的作用 = = The role of interactivity in building trust and purchase intention in livestreaming commerce /
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246 3 1 $a The role of interactivity in building trust and purchase intention in livestreaming commerce
260 # $a 花蓮縣 : $b 國立東華大學企業管理學系國際組, $c 2024
300 $a 95面 : $b 圖,表 ; $c 30公分
500 $a 校內電子全文開放日期:2026/07/04
500 $a 校外電子全文開放日期:不公開
500 $a 國圖全文開放日期:2026/07/04
500 $a 畢業學年度: 112
500 $a 指導教授: 廖苡全
502 $a 碩士論文--國立東華大學企業管理學系國際組, 2024
504 $a 含參考書目
650 # 7 $a E-commerce $2 lcstt $3 3324439
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650 # 7 $a social interactivity $2 lcstt $3 3741236
650 # 7 $a experiential interactivity $2 lcstt $3 3741237
650 # 7 $a trust in seller $2 lcstt $3 3741238
650 # 7 $a trust in product $2 lcstt $3 3741239
650 # 7 $a purchase intention $3 3322658
700 1 # $a 廖苡全 $e 指導 $3 3741233
700 1 # $a Liao, Yi-Chuan $e 指導 $3 3748447
856 4 0 $u http://134.208.29.108/cgi-bin/gs32/gsweb.cgi?o=dstdcdr&s=G0611132205.id&searchmode=basic $z 電子全文(依作者授權而定)