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A preface to marketing management /

~

Peter, J. Paul.

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A preface to marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	A preface to marketing management // J. Paul Peter, James H. Donnelly, Jr.
Author:	Peter, J. Paul.
other author:	Donnelly, James H.
Published:	Boston :McGraw-Hill/Irwin, : c2003.,
Description:	xiv, 280 p. :ill. (some col.) ;26 cm.
Series:	The Irwin/McGraw-Hill series in marketing
Subject:	Marketing - Management. -
ISBN:	0072466588

A preface to marketing management /
Peter, J. Paul.

A preface to marketing management /J. Paul Peter, James H. Donnelly, Jr. - 9th ed. - Boston :McGraw-Hill/Irwin,c2003. - xiv, 280 p. :ill. (some col.) ;26 cm. - The Irwin/McGraw-Hill series in marketing.

Includes bibliographical references and indexes.

ISBN: 0072466588

LCCN: 2002019869Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .P388 2003

Dewey Class. No.: 658.8

A preface to marketing management /
LDR:00710cam 22002174a 4500 001 2381902
005 20020813104126.0
008 250429s2003 maua b 001 0 eng
010 $a 2002019869
020 $a 0072466588 $q (pbk. : alk. paper)
020 $a 0071198717 $q (International : alk. paper)
035 $a 12654262
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .P388 2003
082 0 0 $a 658.8 $2 21
100 1 $a Peter, J. Paul. $3 516769
245 1 2 $a A preface to marketing management / $c J. Paul Peter, James H. Donnelly, Jr.
250 $a 9th ed.
260 # $a Boston : $b McGraw-Hill/Irwin, $c c2003.
300 $a xiv, 280 p. : $b ill. (some col.) ; $c 26 cm.
440 4 $a The Irwin/McGraw-Hill series in marketing
504 $a Includes bibliographical references and indexes.
650 # 0 $a Marketing $x Management. $3 559161
700 1 # $a Donnelly, James H. $3 516768

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GW0030366

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 P388 2003

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