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Multisensory design of retail environments = vision, sound, and scent /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Multisensory design of retail environments/ by Marko Sarstedt, Monika Imschloss, Susanne Adler.
其他題名:	vision, sound, and scent /
作者:	Sarstedt, Marko.
其他作者:	Imschloss, Monika.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2024.,
面頁冊數:	xvi, 83 p. :ill. (chiefly color), digital ;24 cm.
內容註:	1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli.
Contained By:	Springer Nature eBook
標題:	Marketing. -
電子資源:	https://doi.org/10.1007/978-3-658-45678-8
ISBN:	9783658456788

Multisensory design of retail environments = vision, sound, and scent /
Sarstedt, Marko.

Multisensory design of retail environmentsvision, sound, and scent /[electronic resource] :by Marko Sarstedt, Monika Imschloss, Susanne Adler. - Second edition. - Wiesbaden :Springer Fachmedien Wiesbaden :2024. - xvi, 83 p. :ill. (chiefly color), digital ;24 cm. - Science meets practice,2730-7158. - Science meets practice..

1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli.

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.

ISBN: 9783658456788

Standard No.: 10.1007/978-3-658-45678-8doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .S37 2024

Dewey Class. No.: 658.8

Multisensory design of retail environments = vision, sound, and scent /
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