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  • Consumer brand relationships in tourism = an international perspective /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Consumer brand relationships in tourism/ edited by Raouf Ahmad Rather.
    其他題名: an international perspective /
    其他作者: Rather, Raouf Ahmad.
    出版者: Cham :Springer Nature Switzerland : : 2024.,
    面頁冊數: lix, 626 p. :ill. (some col.), digital ;24 cm.
    內容註: 1. Consumer Brand Relationships in Tourism and Hospitality Research -- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach -- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs -- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism -- 5. "Help me Chatbot!": Customer Brand Relationship in The Context of Tourism Chatbots -- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments -- 7. Impact of Social Media Interaction on Customer's Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands -- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing -- 9. The Impact of Social Media Influencers on Consumer Brand Relationship in Tourism -- 10. Tourists' Virtual Experiences to Create Sustainability: A Conceptual Model and Propositions -- 11. Key Conceptual Propositions to Engage Consumers with The Internet of Things: A Critical Scrutiny from Consumer's Perspective -- 12. The Effect of Tourism Consumers' Psychological Engagement on Consumer-Brand Relationship Strength -- 13. Modeling the Psychological Factors Driving Consumer-Brand Relationship in Tourism: A TISM and MICMAC Approach -- 14. Investigating the Role of Destination-Based Brand Authenticity and Brand Love on Tourist-Brand Interaction, Destination Brand Engagement, and Tourist Behavior -- 15. Configuring the Role of Brand Interactivity, Involvement and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector -- 16. Effect of Brand Relationship Factors on Satisfaction, Word-Of-Mouth, and Intention to Visit: Exploratory Study in the Tourism and Lodging Industry -- 17. Assessing the Service Trends, Brand Co-Creation, Service Brand Innovation, and Customer Brand Relationship in Tourism -- 18. The Role of Tourists' Attitude on Revisit Intention and Willingness to Support a Destination: Mediating Effect of Destination Attachment -- 19. From Plate to Post: Exploring The Impact of Foodstagramming on Greece's Travel Destination Image -- 20. Investigating the Effect of Social, Cultural, Personal and Demographic Factors on Revisit Intention Through the Lens of Covid-19 -- 21. Effect of Tourists' Personality on Responsible Decision Making During Covid-19 and Beyond -- 22. Developing Brand Performance Through Eliciting Perceived Brand Relationship Orientation and Consumer Engagement Value -- 23. Consumer Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions -- 24. Mapping the Intellectual Structure of Destination Loyalty Literature: A Bibliometric Analysis Approach -- 25. The Role of Green Brand Equity in Enhancing Sustainable Tourism Practices: A Systematic Literature Review -- 26. Industry and Innovation Accomplishment through the Relationship Between Destination Branding and Sustainability: SDG GOAL 9 in the Tourism Sector -- 27. Anti-Consumption and Brand Avoidance in the Airline Industry -- 28. Unveiling Negative Dimensions of Customer-Brand Relationships in Tourism: A Bibliometric Analysis -- 29. Conclusion: Updating Consumer Brand Relationships and Scope for Future Research.
    Contained By: Springer Nature eBook
    標題: Tourism - Customer services. -
    電子資源: https://doi.org/10.1007/978-3-031-59535-6
    ISBN: 9783031595356
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