東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

AI impacts in digital consumer behavior

Record Type:	Electronic resources : Monograph/item
Title/Author:	AI impacts in digital consumer behavior/ Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan, editors.
remainder title:	Artificial intelligence impacts in digital consumer behavior
other author:	Kannan, Hemachandran,
Published:	Hershey, Pennsylvania :IGI Global, : 2024.,
Description:	1 online resource (372 p.)
[NT 15003449]:	Chapter 1. Enhancing consumer behavior and experience through AI-driven insights optimization -- Chapter 2. Explainable artificial intelligence in consumer-centric business practices and approaches -- Chapter 3. Emotional intelligence in understanding and influencing consumer behavior -- Chapter 4. AI-personalization paradox: navigating consumer behavior in a filter bubble era -- Chapter 5. Identity influence in consumer behavior on the internet -- Chapter 6. Reinventing influence of artificial intelligence (AI) on digital consumer lensing transforming consumer recommendation model: exploring stimulus artificial intelligence on consumer shopping decisions -- Chapter 7. A review: sentiment analysis in conversational data -- Chapter 8. Segmenting social media users based on ongoing brand activities to track consumer behavior change -- Chapter 9. Small steps, big impact: conceptualising the adoption of social media marketing in Bangladesh's SMEs -- Chapter 10. Harnessing 6G for consumer-centric business strategies across electronic industries -- Chapter 11. Transforming pharma supply chains using data analytics unleashed for enhanced visibility and competitiveness -- Chapter 12. Consumer preferences for plant-based herbal tea: post-pandemic study on Aeca tea using VALS framework through psychographic segmentation.
Subject:	Artificial intelligence. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1918-5
ISBN:	9798369319192

AI impacts in digital consumer behavior
AI impacts in digital consumer behavior[electronic resource] /Artificial intelligence impacts in digital consumer behaviorThomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan, editors. - Hershey, Pennsylvania :IGI Global,2024. - 1 online resource (372 p.)

Includes bibliographical references and index.

Chapter 1. Enhancing consumer behavior and experience through AI-driven insights optimization -- Chapter 2. Explainable artificial intelligence in consumer-centric business practices and approaches -- Chapter 3. Emotional intelligence in understanding and influencing consumer behavior -- Chapter 4. AI-personalization paradox: navigating consumer behavior in a filter bubble era -- Chapter 5. Identity influence in consumer behavior on the internet -- Chapter 6. Reinventing influence of artificial intelligence (AI) on digital consumer lensing transforming consumer recommendation model: exploring stimulus artificial intelligence on consumer shopping decisions -- Chapter 7. A review: sentiment analysis in conversational data -- Chapter 8. Segmenting social media users based on ongoing brand activities to track consumer behavior change -- Chapter 9. Small steps, big impact: conceptualising the adoption of social media marketing in Bangladesh's SMEs -- Chapter 10. Harnessing 6G for consumer-centric business strategies across electronic industries -- Chapter 11. Transforming pharma supply chains using data analytics unleashed for enhanced visibility and competitiveness -- Chapter 12. Consumer preferences for plant-based herbal tea: post-pandemic study on Aeca tea using VALS framework through psychographic segmentation.

"In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences.This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds withthe knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies."--

ISBN: 9798369319192Subjects--Topical Terms:

516317
Artificial intelligence.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: Q335 / .A35 2024e

Dewey Class. No.: 006.3

AI impacts in digital consumer behavior
LDR:03502nmm a2200253 a 4500 001 2378505
006 m d
007 cr nn muauu
008 250310s2024 pau fob 001 0 eng d
020 $a 9798369319192 $q (ebook)
020 $a 9798369319185 $q (print)
035 $a (OCoLC)1425976398
035 $a 00330968
040 $a CaBNVSL $b eng $c CaBNVSL $d CaBNVSL
041 0 $a eng
050 4 $a Q335 $b .A35 2024e
082 0 4 $a 006.3 $2 23
245 0 0 $a AI impacts in digital consumer behavior $h [electronic resource] / $c Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan, editors.
246 3 $a Artificial intelligence impacts in digital consumer behavior
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2024.
300 $a 1 online resource (372 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Enhancing consumer behavior and experience through AI-driven insights optimization -- Chapter 2. Explainable artificial intelligence in consumer-centric business practices and approaches -- Chapter 3. Emotional intelligence in understanding and influencing consumer behavior -- Chapter 4. AI-personalization paradox: navigating consumer behavior in a filter bubble era -- Chapter 5. Identity influence in consumer behavior on the internet -- Chapter 6. Reinventing influence of artificial intelligence (AI) on digital consumer lensing transforming consumer recommendation model: exploring stimulus artificial intelligence on consumer shopping decisions -- Chapter 7. A review: sentiment analysis in conversational data -- Chapter 8. Segmenting social media users based on ongoing brand activities to track consumer behavior change -- Chapter 9. Small steps, big impact: conceptualising the adoption of social media marketing in Bangladesh's SMEs -- Chapter 10. Harnessing 6G for consumer-centric business strategies across electronic industries -- Chapter 11. Transforming pharma supply chains using data analytics unleashed for enhanced visibility and competitiveness -- Chapter 12. Consumer preferences for plant-based herbal tea: post-pandemic study on Aeca tea using VALS framework through psychographic segmentation.
520 3 $a "In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences.This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds withthe knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies."-- $c Provided by publisher.
650 0 $a Artificial intelligence. $3 516317
650 0 $a Electronic commerce. $3 576153
650 0 $a Consumer behavior. $3 535816
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Kannan, Hemachandran, $d 1985- $3 3730024
700 1 $a Rodriguez, Raul Villamarin. $3 3671168
700 1 $a Musiolik, Thomas Heinrich, $d 1980- $3 3730025
710 2 $a IGI Global. $3 1361470
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-1918-5