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Fostering global entrepreneurship through business model innovation

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fostering global entrepreneurship through business model innovation/ Varun Gupta, editor.
other author:	Gupta, Varun,
Published:	Hershey, Pennsylvania :IGI Global, : 2024.,
Description:	1 online resource (293 p.)
[NT 15003449]:	Chapter 1. Is entrepreneurship only about innovation?: a study about social representations of entrepreneurship -- Chapter 2. Essence of business model for organizational growth: how does it impact a family company? -- Chapter 3. Exploring the impact of influencer marketing on ethical discussions: a business model innovation for fashion and beauty startups -- Chapter 4. Factors hindering women entrepreneurs' access to institutional finance: an empirical study from thebanker perspective -- Chapter 5. Leveraging technology-based innovation for business model innovation -- Chapter 6. Green marketing as a business model innovation for Mexican cosmetics startups -- Chapter 7. Frugal business model innovationin an Indian emerging market: a case study of aravind eye care system -- Chapter 8. Transforming future start-ups through servant leadership and social entrepreneurship profitability -- Chapter 9. The effect of neuromarketing and subconscious branding on business profitability and brand image: a new business model innovation for startups.
Subject:	Business planning. -
Online resource:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6975-0
ISBN:	9781668469774

Fostering global entrepreneurship through business model innovation
Fostering global entrepreneurship through business model innovation[electronic resource] /Varun Gupta, editor. - Hershey, Pennsylvania :IGI Global,2024. - 1 online resource (293 p.)

Includes bibliographical references and index.

Chapter 1. Is entrepreneurship only about innovation?: a study about social representations of entrepreneurship -- Chapter 2. Essence of business model for organizational growth: how does it impact a family company? -- Chapter 3. Exploring the impact of influencer marketing on ethical discussions: a business model innovation for fashion and beauty startups -- Chapter 4. Factors hindering women entrepreneurs' access to institutional finance: an empirical study from thebanker perspective -- Chapter 5. Leveraging technology-based innovation for business model innovation -- Chapter 6. Green marketing as a business model innovation for Mexican cosmetics startups -- Chapter 7. Frugal business model innovationin an Indian emerging market: a case study of aravind eye care system -- Chapter 8. Transforming future start-ups through servant leadership and social entrepreneurship profitability -- Chapter 9. The effect of neuromarketing and subconscious branding on business profitability and brand image: a new business model innovation for startups.

"In the wake of the pandemic, the global business landscape has experienced unprecedented turbulence, challenging startups and established enterprises equally. This crisis has forced a profound reevaluation of traditional business models, pushing entrepreneurs and business leaders to innovate like never before. The urgency to adapt, particularly for those seeking to expand globally, has become a daunting task. How can entrepreneurs navigate this new, unpredictable terrain and find innovative pathways to success? Fostering Global Entrepreneurship Through Business Model Innovation answers the pressing predicament faced by entrepreneurs, startups, and business leaders in this age of uncertainty. This book has meticulously documented and analyzed real-world practices of startups that not only survived the pandemic but thrived through groundbreaking business model innovations."--

ISBN: 9781668469774Subjects--Topical Terms:

602297
Business planning.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD30.28 / .F67 2024e

Dewey Class. No.: 658.4/012

Fostering global entrepreneurship through business model innovation
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245 0 0 $a Fostering global entrepreneurship through business model innovation $h [electronic resource] / $c Varun Gupta, editor.
260 $a Hershey, Pennsylvania : $b IGI Global, $c 2024.
300 $a 1 online resource (293 p.)
504 $a Includes bibliographical references and index.
505 0 $a Chapter 1. Is entrepreneurship only about innovation?: a study about social representations of entrepreneurship -- Chapter 2. Essence of business model for organizational growth: how does it impact a family company? -- Chapter 3. Exploring the impact of influencer marketing on ethical discussions: a business model innovation for fashion and beauty startups -- Chapter 4. Factors hindering women entrepreneurs' access to institutional finance: an empirical study from thebanker perspective -- Chapter 5. Leveraging technology-based innovation for business model innovation -- Chapter 6. Green marketing as a business model innovation for Mexican cosmetics startups -- Chapter 7. Frugal business model innovationin an Indian emerging market: a case study of aravind eye care system -- Chapter 8. Transforming future start-ups through servant leadership and social entrepreneurship profitability -- Chapter 9. The effect of neuromarketing and subconscious branding on business profitability and brand image: a new business model innovation for startups.
520 3 $a "In the wake of the pandemic, the global business landscape has experienced unprecedented turbulence, challenging startups and established enterprises equally. This crisis has forced a profound reevaluation of traditional business models, pushing entrepreneurs and business leaders to innovate like never before. The urgency to adapt, particularly for those seeking to expand globally, has become a daunting task. How can entrepreneurs navigate this new, unpredictable terrain and find innovative pathways to success? Fostering Global Entrepreneurship Through Business Model Innovation answers the pressing predicament faced by entrepreneurs, startups, and business leaders in this age of uncertainty. This book has meticulously documented and analyzed real-world practices of startups that not only survived the pandemic but thrived through groundbreaking business model innovations."-- $c Provided by publisher.
650 0 $a Business planning. $3 602297
650 0 $a Management $x Technological innovations. $3 2002383
650 0 $a New business enterprises $x Technological innovations. $3 3296230
650 0 $a Globalization $x Economic aspects. $3 561914
655 4 $a Electronic books. $2 lcsh $3 542853
700 1 $a Gupta, Varun, $d 1987- $3 3729930
710 2 $a IGI Global. $3 1361470
856 4 0 $u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-6975-0