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Modern health care marketing
Record Type:
Electronic resources : Monograph/item
Title/Author:
Modern health care marketing/ Gamini Gunawardane.
Author:
Gunawardane, Gamini.
Published:
Singapore ;World Scientific, : c2020.,
Description:
1 online resource.
Subject:
Medical care - Marketing. -
Online resource:
https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc
ISBN:
9789813279520
Modern health care marketing
Gunawardane, Gamini.
Modern health care marketing
[electronic resource] /Gamini Gunawardane. - 1st ed. - Singapore ;World Scientific,c2020. - 1 online resource.
Includes bibliographical references and index.
"A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"--
ISBN: 9789813279520
LCCN: 2020014381Subjects--Topical Terms:
814441
Medical care
--Marketing.
LC Class. No.: RA410.56
Dewey Class. No.: 362.1068/8
National Library of Medicine Call No.: W 74.1
Modern health care marketing
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"A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"--
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Description based on print version record.
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https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc
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1 records • Pages 1 •
1
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Attachments
W9493955
電子資源
11.線上閱覽_V
電子書
EB RA410.56
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1 records • Pages 1 •
1
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