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Marketing and smart technologies = proceedings of ICMarkTech 2023.. Volume 1 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and smart technologies/ edited by José Luís Reis ... [et al.].
Reminder of title:	proceedings of ICMarkTech 2023.
remainder title:	ICMarkTech 2023
other author:	Reis, José Luís.
corporate name:	International Conference on Marketing and Technologies
Published:	Singapore :Springer Nature Singapore : : 2024.,
Description:	xiv, 883 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing - Congresses. - Technological innovations -
Online resource:	https://doi.org/10.1007/978-981-97-1552-7
ISBN:	9789819715527

Marketing and smart technologies = proceedings of ICMarkTech 2023.. Volume 1 /
Marketing and smart technologiesproceedings of ICMarkTech 2023.Volume 1 /[electronic resource] :ICMarkTech 2023edited by José Luís Reis ... [et al.]. - Singapore :Springer Nature Singapore :2024. - xiv, 883 p. :ill., digital ;24 cm. - Smart innovation, systems and technologies,v. 3862190-3026 ;. - Smart innovation, systems and technologies ;v. 386..

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789819715527

Standard No.: 10.1007/978-981-97-1552-7doiSubjects--Topical Terms:

3492949
Marketing
--Technological innovations--Congresses.

LC Class. No.: TK5105.8857

Dewey Class. No.: 658.80028563

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