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The pricing compass = finding the solution to your pricing puzzle /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The pricing compass/ by Jan Y. Yang.
其他題名:	finding the solution to your pricing puzzle /
作者:	Yang, Jan Y.
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	xv, 145 p. :ill. (some col.), digital ;24 cm.
內容註:	Pricing is not what you think -- There is a solution to every pricing puzzle -- Let us get started -- Keep the ball rolling -- Maneuver shades of pricing -- Embark on the pricing journey.
Contained By:	Springer Nature eBook
標題:	Prices. -
電子資源:	https://doi.org/10.1007/978-3-031-52060-0
ISBN:	9783031520600

The pricing compass = finding the solution to your pricing puzzle /
Yang, Jan Y.

The pricing compassfinding the solution to your pricing puzzle /[electronic resource] :by Jan Y. Yang. - Cham :Springer Nature Switzerland :2024. - xv, 145 p. :ill. (some col.), digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Pricing is not what you think -- There is a solution to every pricing puzzle -- Let us get started -- Keep the ball rolling -- Maneuver shades of pricing -- Embark on the pricing journey.

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.

ISBN: 9783031520600

Standard No.: 10.1007/978-3-031-52060-0doiSubjects--Topical Terms:

652651
Prices.

LC Class. No.: HB221

Dewey Class. No.: 658.816

The pricing compass = finding the solution to your pricing puzzle /
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