東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

The pricing compass = finding the solution to your pricing puzzle /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The pricing compass/ by Jan Y. Yang.
Reminder of title:	finding the solution to your pricing puzzle /
Author:	Yang, Jan Y.
Published:	Cham :Springer Nature Switzerland : : 2024.,
Description:	xv, 145 p. :ill. (some col.), digital ;24 cm.
[NT 15003449]:	Pricing is not what you think -- There is a solution to every pricing puzzle -- Let us get started -- Keep the ball rolling -- Maneuver shades of pricing -- Embark on the pricing journey.
Contained By:	Springer Nature eBook
Subject:	Prices. -
Online resource:	https://doi.org/10.1007/978-3-031-52060-0
ISBN:	9783031520600

The pricing compass = finding the solution to your pricing puzzle /
Yang, Jan Y.

The pricing compassfinding the solution to your pricing puzzle /[electronic resource] :by Jan Y. Yang. - Cham :Springer Nature Switzerland :2024. - xv, 145 p. :ill. (some col.), digital ;24 cm. - Business guides on the go,2731-4766. - Business guides on the go..

Pricing is not what you think -- There is a solution to every pricing puzzle -- Let us get started -- Keep the ball rolling -- Maneuver shades of pricing -- Embark on the pricing journey.

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.

ISBN: 9783031520600

Standard No.: 10.1007/978-3-031-52060-0doiSubjects--Topical Terms:

652651
Prices.

LC Class. No.: HB221

Dewey Class. No.: 658.816

The pricing compass = finding the solution to your pricing puzzle /
LDR:02313nmm a2200337 a 4500 001 2368482
003 DE-He213
005 20240226231617.0
006 m d
007 cr nn 008maaau
008 241127s2024 sz s 0 eng d
020 $a 9783031520600 $q (electronic bk.)
020 $a 9783031520594 $q (paper)
024 7 $a 10.1007/978-3-031-52060-0 $2 doi
035 $a 978-3-031-52060-0
040 $a GP $c GP
041 0 $a eng
050 4 $a HB221
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.816 $2 23
090 $a HB221 $b .Y22 2024
100 1 $a Yang, Jan Y. $3 3380556
245 1 4 $a The pricing compass $h [electronic resource] : $b finding the solution to your pricing puzzle / $c by Jan Y. Yang.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2024.
300 $a xv, 145 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Business guides on the go, $x 2731-4766
505 0 $a Pricing is not what you think -- There is a solution to every pricing puzzle -- Let us get started -- Keep the ball rolling -- Maneuver shades of pricing -- Embark on the pricing journey.
520 $a This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services.
650 0 $a Prices. $3 652651
650 0 $a Willingness to pay. $3 3712413
650 0 $a Value. $3 571596
650 1 4 $a Marketing. $3 536353
650 2 4 $a Market Research and Competitive Intelligence. $3 3591786
650 2 4 $a Business Strategy and Leadership. $3 3591715
650 2 4 $a Behavioral Sciences and Psychology. $3 3531323
650 2 4 $a Behavioral Economics. $3 2145231
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Business guides on the go. $3 3591687
856 4 0 $u https://doi.org/10.1007/978-3-031-52060-0
950 $a Business and Management (SpringerNature-41169)