東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Customer Willingness to Pay for All-Inclusive Resorts : = A Choice-Based Conjoint Analysis.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Customer Willingness to Pay for All-Inclusive Resorts :/
其他題名:	A Choice-Based Conjoint Analysis.
作者:	Zhang, Liheng.
面頁冊數:	1 online resource (208 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-12, Section: A.
Contained By:	Dissertations Abstracts International84-12A.
標題:	Behavioral psychology. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30000170click for full text (PQDT)
ISBN:	9798379660123

Customer Willingness to Pay for All-Inclusive Resorts : = A Choice-Based Conjoint Analysis.
Zhang, Liheng.

Customer Willingness to Pay for All-Inclusive Resorts :A Choice-Based Conjoint Analysis. - 1 online resource (208 pages)

Source: Dissertations Abstracts International, Volume: 84-12, Section: A.

Thesis (Ph.D.)--University of Nevada, Las Vegas, 2022.

Includes bibliographical references

This dissertation examined customers' willingness to pay for all-inclusive resorts using choice theory, the theory of bundling, and prospect theory. This dissertation also contributed to the current research by determining (a) the attributes that affect customers' willingness to pay for an all-inclusive resort and (b) whether a reference price will affect customers' willingness to pay. We also take into account the effect of the COVID-19 pandemic on customers and whether the pandemic will influence customers' purchase behavior at this particular time. The choice-based conjoint analysis results showed that all eleven attributes-price, hotel star rating, type of room, location, food options, beverage options, local food, beverage brand, off-property activities, wellness services, and private beach access-have a significant impact on customers' willingness to pay. Price was the most influential attribute in all-inclusive resort selection (37.49%) of importance, followed by location (13.49%), hotel star rating (10.09%), off-property activities (6.44%), food options (6.35%), type of room (5.38%), beverage options (5.16%), wellness services (5.04%), private beach access (5.04%), beverage brand (2.90%), and local food (2.61%). Internal reference price does not have a significant impact on customers' willingness to pay. Employment status, household income, and perceived risk levels varied significantly between the groups.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379660123Subjects--Topical Terms:

2122788
Behavioral psychology.
Subjects--Index Terms:

Economic theory of bundlingIndex Terms--Genre/Form:

542853
Electronic books.

Customer Willingness to Pay for All-Inclusive Resorts : = A Choice-Based Conjoint Analysis.
LDR:02902nmm a2200409K 4500 001 2365720
005 20231218204648.5
006 m o d
007 cr mn ---uuuuu
008 241011s2022 xx obm 000 0 eng d
020 $a 9798379660123
035 $a (MiAaPQ)AAI30000170
035 $a AAI30000170
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Zhang, Liheng. $3 3706588
245 1 0 $a Customer Willingness to Pay for All-Inclusive Resorts : $b A Choice-Based Conjoint Analysis.
264 0 $c 2022
300 $a 1 online resource (208 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 84-12, Section: A.
500 $a Advisor: Belarmino, Amanda.
502 $a Thesis (Ph.D.)--University of Nevada, Las Vegas, 2022.
504 $a Includes bibliographical references
520 $a This dissertation examined customers' willingness to pay for all-inclusive resorts using choice theory, the theory of bundling, and prospect theory. This dissertation also contributed to the current research by determining (a) the attributes that affect customers' willingness to pay for an all-inclusive resort and (b) whether a reference price will affect customers' willingness to pay. We also take into account the effect of the COVID-19 pandemic on customers and whether the pandemic will influence customers' purchase behavior at this particular time. The choice-based conjoint analysis results showed that all eleven attributes-price, hotel star rating, type of room, location, food options, beverage options, local food, beverage brand, off-property activities, wellness services, and private beach access-have a significant impact on customers' willingness to pay. Price was the most influential attribute in all-inclusive resort selection (37.49%) of importance, followed by location (13.49%), hotel star rating (10.09%), off-property activities (6.44%), food options (6.35%), type of room (5.38%), beverage options (5.16%), wellness services (5.04%), private beach access (5.04%), beverage brand (2.90%), and local food (2.61%). Internal reference price does not have a significant impact on customers' willingness to pay. Employment status, household income, and perceived risk levels varied significantly between the groups.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Behavioral psychology. $3 2122788
650 4 $a Experimental psychology. $3 2144733
653 $a Economic theory of bundling
653 $a Internal reference price
653 $a Prospect theory
653 $a Rational choice theory
653 $a Revenue management
653 $a Customers' willingness
655 7 $a Electronic books. $2 lcsh $3 542853
690 $a 0384
690 $a 0310
690 $a 0623
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a University of Nevada, Las Vegas. $b William F. Harrah College of Hospitality. $3 3686925
773 0 $t Dissertations Abstracts International $g 84-12A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30000170 $z click for full text (PQDT)