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The Try Guys Try Cheating : = Social Media Influencers in Crisis.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Try Guys Try Cheating :/
Reminder of title:	Social Media Influencers in Crisis.
Author:	Perez, Alicia A.
Description:	1 online resource (104 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-11.
Contained By:	Masters Abstracts International84-11.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30487897click for full text (PQDT)
ISBN:	9798379558895

The Try Guys Try Cheating : = Social Media Influencers in Crisis.
Perez, Alicia A.

The Try Guys Try Cheating :Social Media Influencers in Crisis. - 1 online resource (104 pages)

Source: Masters Abstracts International, Volume: 84-11.

Thesis (M.C.)--University of Wyoming, 2023.

Includes bibliographical references

Identified as a group of guys who try fun things, the Try Guys are social media influencers who never thought they'd find themselves in crisis but when founder and manager of the Try Guys, Ned Fulmer, cheats on his wife and ruins his personal brand as the "Wife Guy", the Try Guys found themselves in need of reputational repair. The Try Guys' followers took to social media to express their thoughts of the crisis and help repair the Try Guys brand. Due to the unspoken partnership between the Try Guys and their followers, this study explores the relationship between social media influencers and their followers, how social media influencers talk about their personal brand in a crisis and how their followers build on that crisis conversation to aid in reputational repair. This is studied through the theoretical frameworks of parasocial interaction and Situational Crisis Communication Theory, while also considering influencer branding, crisis communication, and the Try Guys cheating crisis within social media. During a three-week consecutive period in January 2023, a content analysis of posts (n=3) and comments (n=520) on Instagram, Twitter, and YouTube was conducted. The findings showed coding frames present in the Try Guys' posts and the differences in their followers' comments posted to Instagram, Twitter, and YouTube. The results are consistent with similar studies and provide a look at the role of parasocial interaction between social media influencers and their followers in crisis communication in the social media landscape.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379558895Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Crisis communicationIndex Terms--Genre/Form:

542853
Electronic books.

The Try Guys Try Cheating : = Social Media Influencers in Crisis.
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300 $a 1 online resource (104 pages)
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500 $a Source: Masters Abstracts International, Volume: 84-11.
500 $a Advisor: Price-Schultz, Cindy.
502 $a Thesis (M.C.)--University of Wyoming, 2023.
504 $a Includes bibliographical references
520 $a Identified as a group of guys who try fun things, the Try Guys are social media influencers who never thought they'd find themselves in crisis but when founder and manager of the Try Guys, Ned Fulmer, cheats on his wife and ruins his personal brand as the "Wife Guy", the Try Guys found themselves in need of reputational repair. The Try Guys' followers took to social media to express their thoughts of the crisis and help repair the Try Guys brand. Due to the unspoken partnership between the Try Guys and their followers, this study explores the relationship between social media influencers and their followers, how social media influencers talk about their personal brand in a crisis and how their followers build on that crisis conversation to aid in reputational repair. This is studied through the theoretical frameworks of parasocial interaction and Situational Crisis Communication Theory, while also considering influencer branding, crisis communication, and the Try Guys cheating crisis within social media. During a three-week consecutive period in January 2023, a content analysis of posts (n=3) and comments (n=520) on Instagram, Twitter, and YouTube was conducted. The findings showed coding frames present in the Try Guys' posts and the differences in their followers' comments posted to Instagram, Twitter, and YouTube. The results are consistent with similar studies and provide a look at the role of parasocial interaction between social media influencers and their followers in crisis communication in the social media landscape.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Communication. $3 524709
650 4 $a Mass communications. $3 3422380
650 4 $a Web studies. $3 2122754
653 $a Crisis communication
653 $a Parasocial interaction
653 $a Situational crisis communication Theory
653 $a Social media influencers
653 $a The Try Guys
653 $a Reputational repair
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690 $a 0459
690 $a 0646
690 $a 0708
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a University of Wyoming. $b Communication & Journalism. $3 1273594
773 0 $t Masters Abstracts International $g 84-11.
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