東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Marketing Identity : = Barbie, Lil Miquela, and Social Influencers.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing Identity :/
Reminder of title:	Barbie, Lil Miquela, and Social Influencers.
Author:	Midla, Catherine L.
Description:	1 online resource (52 pages)
Notes:	Source: Masters Abstracts International, Volume: 82-12.
Contained By:	Masters Abstracts International82-12.
Subject:	Web studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28542756click for full text (PQDT)
ISBN:	9798516064623

Marketing Identity : = Barbie, Lil Miquela, and Social Influencers.
Midla, Catherine L.

Marketing Identity :Barbie, Lil Miquela, and Social Influencers. - 1 online resource (52 pages)

Source: Masters Abstracts International, Volume: 82-12.

Thesis (M.A.)--Pratt Institute, 2021.

Includes bibliographical references

This thesis collects three essays which deal with the use of identities as a marketing device; investigating how capitalism informs and reduces identities, like race, gender, and sexuality to market products to individuals. The first essay looks at how scholarly perspectives on Barbie have shifted, and attempts to understand how Mattel has used and created girlhood, as well as how Mattel has made use of race, sexuality, and politics to inform product and brand marketing choices. The second essay investigates digital influencers, specifically looking at the CGI influencer and 'robot', Lil Miquela, and how her creators make use of identity markers to sell lifestyle brands to consumers. Using scholarship on robots and race, as well as pop culture artifacts such as Blade Runner, this essay attempts to address the feelings that AI wrapped up in raced bodies elicit. The third essay looks at the history of celebrity studies in order to understand the fame of social influencers in the contemporary moment. Finding that celebrities are a method for negotiating identities within capitalism, this essay suggests that social influencers represent a further refined use of identity markers used by social media companies to market and sell advertising and novel 'celebrities'.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798516064623Subjects--Topical Terms:

2122754
Web studies.
Subjects--Index Terms:

CelebrityIndex Terms--Genre/Form:

542853
Electronic books.

Marketing Identity : = Barbie, Lil Miquela, and Social Influencers.
LDR:02690nmm a2200457K 4500 001 2365151
005 20231213130557.5
006 m o d
007 cr mn ---uuuuu
008 241011s2021 xx obm 000 0 eng d
020 $a 9798516064623
035 $a (MiAaPQ)AAI28542756
035 $a AAI28542756
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Midla, Catherine L. $3 3705976
245 1 0 $a Marketing Identity : $b Barbie, Lil Miquela, and Social Influencers.
264 0 $c 2021
300 $a 1 online resource (52 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Masters Abstracts International, Volume: 82-12.
500 $a Advisor: Brown, Jayna;Spigland, Ethan.
502 $a Thesis (M.A.)--Pratt Institute, 2021.
504 $a Includes bibliographical references
520 $a This thesis collects three essays which deal with the use of identities as a marketing device; investigating how capitalism informs and reduces identities, like race, gender, and sexuality to market products to individuals. The first essay looks at how scholarly perspectives on Barbie have shifted, and attempts to understand how Mattel has used and created girlhood, as well as how Mattel has made use of race, sexuality, and politics to inform product and brand marketing choices. The second essay investigates digital influencers, specifically looking at the CGI influencer and 'robot', Lil Miquela, and how her creators make use of identity markers to sell lifestyle brands to consumers. Using scholarship on robots and race, as well as pop culture artifacts such as Blade Runner, this essay attempts to address the feelings that AI wrapped up in raced bodies elicit. The third essay looks at the history of celebrity studies in order to understand the fame of social influencers in the contemporary moment. Finding that celebrities are a method for negotiating identities within capitalism, this essay suggests that social influencers represent a further refined use of identity markers used by social media companies to market and sell advertising and novel 'celebrities'.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Web studies. $3 2122754
650 4 $a Mass communications. $3 3422380
650 4 $a Cultural anthropology. $3 2122764
650 4 $a Womens studies. $3 2122688
650 4 $a American studies. $3 2122720
653 $a Celebrity
653 $a AI
653 $a Race
653 $a Girlhood
653 $a Sexuality
653 $a Robots
653 $a Social media
655 7 $a Electronic books. $2 lcsh $3 542853
690 $a 0646
690 $a 0323
690 $a 0453
690 $a 0338
690 $a 0326
690 $a 0708
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a Pratt Institute. $b Media Studies. $3 3560108
773 0 $t Masters Abstracts International $g 82-12.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28542756 $z click for full text (PQDT)