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Creation and Influence of Visual Verbal Communication : = Antecedents and Consequences of Photo-Text Similarity in Consumer-Generated Communication.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Creation and Influence of Visual Verbal Communication :/
其他題名:	Antecedents and Consequences of Photo-Text Similarity in Consumer-Generated Communication.
作者:	Ceylan, Gizem.
面頁冊數:	1 online resource (116 pages)
附註:	Source: Dissertations Abstracts International, Volume: 83-12, Section: B.
Contained By:	Dissertations Abstracts International83-12B.
標題:	Behavioral sciences. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29166732click for full text (PQDT)
ISBN:	9798438787709

Creation and Influence of Visual Verbal Communication : = Antecedents and Consequences of Photo-Text Similarity in Consumer-Generated Communication.
Ceylan, Gizem.

Creation and Influence of Visual Verbal Communication :Antecedents and Consequences of Photo-Text Similarity in Consumer-Generated Communication. - 1 online resource (116 pages)

Source: Dissertations Abstracts International, Volume: 83-12, Section: B.

Thesis (Ph.D.)--University of Southern California, 2022.

Includes bibliographical references

Human information sharing is both idiosyncratic and pervasive. Especially with the advent of camera phones, people constantly take photos of their experiences and share these photos in one-on-one settings or on social platforms. People often show their experience in the photo and explain it further in the caption. In my dissertation, I examine antecedents and consequences of sharing one's experiences in photos and words. In the first essay, I examine how consumers use photos and words to share their experiences with others. Consumers may use photos to substitute words to communicate efficiently (i.e., "a picture is worth a thousand words") or use both photos and text to emphasize certain information by repeating it (i.e., "show and tell"). Using computational text analyses of two large natural datasets of restaurant reviews (Yelp and TripAdvisor) and conducting four tightly controlled lab experiments, I find that people's perspectives influence how they use visual and verbal information. When people take on others' perspective and focus on the usefulness of their information for them, they offer similar information in both photos and text. In contrast, when they fail to take others' perspective and focus on themselves instead (e.g., signaling their expertise), people use visual and verbal information as substitutes. This finding holds when people communicate publicly with unknown others (e.g., writing a review) and privately with close others (e.g., texting a friend).In the second essay of my dissertation, I focus on the receiver side of visual-verbal communication and examine how the similarity between visual and verbal content influences receivers. Specifically, I examine whether receivers find communication helpful when it includes visual and verbal content that conveys similar information. From an information theory perspective, dissimilar information in the photo and in the text provides overall more information. Receivers should find more information helpful as it alleviates more uncertainty. From a processing perspective, communicating similar information in photo and in text can help the receiver process the writer's experience more easily. Using computational text and photo analyses of a large dataset (Yelp) combined with controlled lab experiments, I find that when photos and text convey similar (vs. dissimilar) information, (1) the information becomes more concrete and easier to process, and (2) creates more positive quality inferences regarding the focal attribute. At the same time, receivers recognize that this similarity also (3) limits the amount of new information conveyed. Through the totality of these three distinct processes, greater similarity (vs. dissimilarity) between photos and text increases the review's helpfulness.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798438787709Subjects--Topical Terms:

529833
Behavioral sciences.
Subjects--Index Terms:

Consumer behaviorIndex Terms--Genre/Form:

542853
Electronic books.

Creation and Influence of Visual Verbal Communication : = Antecedents and Consequences of Photo-Text Similarity in Consumer-Generated Communication.
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520 $a Human information sharing is both idiosyncratic and pervasive. Especially with the advent of camera phones, people constantly take photos of their experiences and share these photos in one-on-one settings or on social platforms. People often show their experience in the photo and explain it further in the caption. In my dissertation, I examine antecedents and consequences of sharing one's experiences in photos and words. In the first essay, I examine how consumers use photos and words to share their experiences with others. Consumers may use photos to substitute words to communicate efficiently (i.e., "a picture is worth a thousand words") or use both photos and text to emphasize certain information by repeating it (i.e., "show and tell"). Using computational text analyses of two large natural datasets of restaurant reviews (Yelp and TripAdvisor) and conducting four tightly controlled lab experiments, I find that people's perspectives influence how they use visual and verbal information. When people take on others' perspective and focus on the usefulness of their information for them, they offer similar information in both photos and text. In contrast, when they fail to take others' perspective and focus on themselves instead (e.g., signaling their expertise), people use visual and verbal information as substitutes. This finding holds when people communicate publicly with unknown others (e.g., writing a review) and privately with close others (e.g., texting a friend).In the second essay of my dissertation, I focus on the receiver side of visual-verbal communication and examine how the similarity between visual and verbal content influences receivers. Specifically, I examine whether receivers find communication helpful when it includes visual and verbal content that conveys similar information. From an information theory perspective, dissimilar information in the photo and in the text provides overall more information. Receivers should find more information helpful as it alleviates more uncertainty. From a processing perspective, communicating similar information in photo and in text can help the receiver process the writer's experience more easily. Using computational text and photo analyses of a large dataset (Yelp) combined with controlled lab experiments, I find that when photos and text convey similar (vs. dissimilar) information, (1) the information becomes more concrete and easier to process, and (2) creates more positive quality inferences regarding the focal attribute. At the same time, receivers recognize that this similarity also (3) limits the amount of new information conveyed. Through the totality of these three distinct processes, greater similarity (vs. dissimilarity) between photos and text increases the review's helpfulness.
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538 $a Mode of access: World Wide Web
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653 $a Consumer behavior
653 $a Language
653 $a Natural language processing
653 $a Photos
653 $a Review helpfulness
653 $a Visual word-of-mouth
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