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Refund Psychology.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Refund Psychology./
Author:	Yu, Tianjiao.
Description:	1 online resource (61 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 83-11, Section: A.
Contained By:	Dissertations Abstracts International83-11A.
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29069057click for full text (PQDT)
ISBN:	9798426850958

Refund Psychology.
Yu, Tianjiao.

Refund Psychology. - 1 online resource (61 pages)

Source: Dissertations Abstracts International, Volume: 83-11, Section: A.

Thesis (Ph.D.)--Washington University in St. Louis, 2022.

Includes bibliographical references

Consumers frequently receive refunds from prior purchases. In this research, I examine if money refunded from previous purchases is more likely to be spent than money that does not go through a refund process. Across eight fully pre-registered studies, I test how consumers' willingness to spend depends on the transaction history of their money. I find that money refunded from a previous purchase is more likely to be spent on items unrelated to that purchase than non-refunded money that is otherwise identical in its source. I suggest that this pattern arises because the refunded money is earmarked as "spending money" at the time of the initial purchase and then retains that earmark even after the refund. Therefore, when refunds arrive, they feel free from obligations and easy to spend. This research documents the psychology of purchase refunds, a topic largely unaddressed in the mental accounting literature to date.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798426850958Subjects--Index Terms:

EarmarkingIndex Terms--Genre/Form:

542853
Electronic books.

Refund Psychology.
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245 1 0 $a Refund Psychology.
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300 $a 1 online resource (61 pages)
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500 $a Source: Dissertations Abstracts International, Volume: 83-11, Section: A.
500 $a Advisor: Cryder, Cynthia;LeBoeuf, Robyn A.
502 $a Thesis (Ph.D.)--Washington University in St. Louis, 2022.
504 $a Includes bibliographical references
520 $a Consumers frequently receive refunds from prior purchases. In this research, I examine if money refunded from previous purchases is more likely to be spent than money that does not go through a refund process. Across eight fully pre-registered studies, I test how consumers' willingness to spend depends on the transaction history of their money. I find that money refunded from a previous purchase is more likely to be spent on items unrelated to that purchase than non-refunded money that is otherwise identical in its source. I suggest that this pattern arises because the refunded money is earmarked as "spending money" at the time of the initial purchase and then retains that earmark even after the refund. Therefore, when refunds arrive, they feel free from obligations and easy to spend. This research documents the psychology of purchase refunds, a topic largely unaddressed in the mental accounting literature to date.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
653 $a Earmarking
653 $a Financial decision making
653 $a Mental accounting
653 $a Refunds
653 $a Willingness to spend
653 $a Windfall gains
655 7 $a Electronic books. $2 lcsh $3 542853
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a Washington University in St. Louis. $b Marketing. $3 3699347
773 0 $t Dissertations Abstracts International $g 83-11A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29069057 $z click for full text (PQDT)