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A Digitalization of Sports Fan's Experience : = A Case Study of the WNBA.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Digitalization of Sports Fan's Experience :/
Reminder of title:	A Case Study of the WNBA.
Author:	Nelson, Katherine.
Description:	1 online resource (158 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-12, Section: A.
Contained By:	Dissertations Abstracts International84-12A.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29997960click for full text (PQDT)
ISBN:	9798379608132

A Digitalization of Sports Fan's Experience : = A Case Study of the WNBA.
Nelson, Katherine.

A Digitalization of Sports Fan's Experience :A Case Study of the WNBA. - 1 online resource (158 pages)

Source: Dissertations Abstracts International, Volume: 84-12, Section: A.

Thesis (D.B.A.)--Temple University, 2022.

Includes bibliographical references

The external shock of COVID-19 forced many professional sport organizations to cancel live sporting events, requiring sport organizations to engage consumers primarily through social media. This research uses the Sports Experience Design (SX) framework to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To understand how the WNBA's social media content fits into the SX framework the research examined engagement rates and how that impacts the user's experience and organization's strategy and off-season opportunities for the organization or players to remain relevant to their consumer base.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379608132Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

BasketballIndex Terms--Genre/Form:

542853
Electronic books.

A Digitalization of Sports Fan's Experience : = A Case Study of the WNBA.
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500 $a Source: Dissertations Abstracts International, Volume: 84-12, Section: A.
500 $a Advisor: Funk, Daniel.
502 $a Thesis (D.B.A.)--Temple University, 2022.
504 $a Includes bibliographical references
520 $a The external shock of COVID-19 forced many professional sport organizations to cancel live sporting events, requiring sport organizations to engage consumers primarily through social media. This research uses the Sports Experience Design (SX) framework to explore how social media influenced the WNBA fan experiences in the 2020 season. In addition, principles of a relationship marketing approach were integrated into the SX to guide this investigation. To understand how the WNBA's social media content fits into the SX framework the research examined engagement rates and how that impacts the user's experience and organization's strategy and off-season opportunities for the organization or players to remain relevant to their consumer base.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Sports management. $3 3423935
650 4 $a Web studies. $3 2122754
653 $a Basketball
653 $a Digital sports marketing
653 $a Fan engagement
653 $a Social media
653 $a Sports Experience Design
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690 $a 0646
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710 2 $a Temple University. $b Business Administration/Marketing. $3 1672895
773 0 $t Dissertations Abstracts International $g 84-12A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29997960 $z click for full text (PQDT)