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Make Y(Our) Money and Keep Your Mouth Shut : = A Closer Look at Social Media Use in Modern College Sports.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Make Y(Our) Money and Keep Your Mouth Shut :/
Reminder of title:	A Closer Look at Social Media Use in Modern College Sports.
Author:	Funwi, Frank.
Description:	1 online resource (68 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-09.
Contained By:	Masters Abstracts International84-09.
Subject:	Mass communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29392600click for full text (PQDT)
ISBN:	9798377600527

Make Y(Our) Money and Keep Your Mouth Shut : = A Closer Look at Social Media Use in Modern College Sports.
Funwi, Frank.

Make Y(Our) Money and Keep Your Mouth Shut :A Closer Look at Social Media Use in Modern College Sports. - 1 online resource (68 pages)

Source: Masters Abstracts International, Volume: 84-09.

Thesis (M.A.)--University of Minnesota, 2022.

Includes bibliographical references

The compensation of college athletes outside of athletic scholarships has long been the subject of furious debate, with a balance being found between maintaining the amateur status of the athletes while also ensuring they have a chance to get their slice of the pie in the ultra-lucrative collegiate sport landscape. The passing of the interim NIL policy by The Board of Governors and the three divisions of the NCAA in the summer of 2021 gave college athletes an opportunity to capitalize on the value of their names and likeness, provided they stay within the grounds set by their schools and the NIL laws specific to their states. However, what does this increase in player self-determination, mean for the athlete's ability to express themselves on social media while also using those accounts as advertising medium for their personal brands? This study attempts to observe and analyze the effect the NIL has had on the social media policies for student-athletes in Power 5 universities nationwide. The policies of numerous reputable Division 1 universities were studied alongside the inaugural NIL policy to determine whether the two sets of regulations were of optimum benefit for the athletes.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798377600527Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Social mediaIndex Terms--Genre/Form:

542853
Electronic books.

Make Y(Our) Money and Keep Your Mouth Shut : = A Closer Look at Social Media Use in Modern College Sports.
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520 $a The compensation of college athletes outside of athletic scholarships has long been the subject of furious debate, with a balance being found between maintaining the amateur status of the athletes while also ensuring they have a chance to get their slice of the pie in the ultra-lucrative collegiate sport landscape. The passing of the interim NIL policy by The Board of Governors and the three divisions of the NCAA in the summer of 2021 gave college athletes an opportunity to capitalize on the value of their names and likeness, provided they stay within the grounds set by their schools and the NIL laws specific to their states. However, what does this increase in player self-determination, mean for the athlete's ability to express themselves on social media while also using those accounts as advertising medium for their personal brands? This study attempts to observe and analyze the effect the NIL has had on the social media policies for student-athletes in Power 5 universities nationwide. The policies of numerous reputable Division 1 universities were studied alongside the inaugural NIL policy to determine whether the two sets of regulations were of optimum benefit for the athletes.
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650 4 $a Web studies. $3 2122754
650 4 $a Education finance. $3 3172165
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773 0 $t Masters Abstracts International $g 84-09.
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