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A Qualitative Exploration of Risk when Media Messages Lack Diversity and Inclusivity.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Qualitative Exploration of Risk when Media Messages Lack Diversity and Inclusivity./
Author:	Macklin, Jaquela Chalise.
Description:	1 online resource (146 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-12, Section: A.
Contained By:	Dissertations Abstracts International84-12A.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30315462click for full text (PQDT)
ISBN:	9798379720605

A Qualitative Exploration of Risk when Media Messages Lack Diversity and Inclusivity.
Macklin, Jaquela Chalise.

A Qualitative Exploration of Risk when Media Messages Lack Diversity and Inclusivity. - 1 online resource (146 pages)

Source: Dissertations Abstracts International, Volume: 84-12, Section: A.

Thesis (Ph.D.)--The University of Alabama, 2023.

Includes bibliographical references

African Americans, also called Black people, have a long-standing history of not trusting healthcare workers and organizations regarding healthcare. Some African Americans do not trust the media to provide truthful, fair and balanced news coverage. During the height of COVID-19, news outlets were vital to all Americans whether subsectors of the public trusted media outlets. The purpose of this study was to explore how mainstream media outlets and African American media outlets provided vital information regarding COVID-19 to African Americans without more probability of risks. A theoretical thematic analysis was conducted using stories from TV, magazines, digital media outlets, and newspaper websites. A total of 126 stories were coded during three-time frames (April 2020 - May 2020, representing the height of the pandemic; March 2021 - April 2021, when all vaccines became publicly available from Pfizer, Moderna and Johnson & Johnson) and Summer 2021, when the (Delta variant reached its peak). The search included key terms such as "COVID-19", "coronavirus", "pandemic," "Pfizer", "Moderna," "Johnson & Johnson," "African American" and "Black", "Delta variant," and variations of the three-time frames. Research findings showcased some similar and dissimilar information amongst media outlets as well as differing focal points and news angles. Some news organizations did a better job than others presenting helpful risk information to the African American community thus cutting down risks and poor decision-making. The more gatekeepers add more diversity, inclusivity, and news reporting from different angles to its coverage the more opportunity for better decision-making by the public.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798379720605Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

African AmericanIndex Terms--Genre/Form:

542853
Electronic books.

A Qualitative Exploration of Risk when Media Messages Lack Diversity and Inclusivity.
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504 $a Includes bibliographical references
520 $a African Americans, also called Black people, have a long-standing history of not trusting healthcare workers and organizations regarding healthcare. Some African Americans do not trust the media to provide truthful, fair and balanced news coverage. During the height of COVID-19, news outlets were vital to all Americans whether subsectors of the public trusted media outlets. The purpose of this study was to explore how mainstream media outlets and African American media outlets provided vital information regarding COVID-19 to African Americans without more probability of risks. A theoretical thematic analysis was conducted using stories from TV, magazines, digital media outlets, and newspaper websites. A total of 126 stories were coded during three-time frames (April 2020 - May 2020, representing the height of the pandemic; March 2021 - April 2021, when all vaccines became publicly available from Pfizer, Moderna and Johnson & Johnson) and Summer 2021, when the (Delta variant reached its peak). The search included key terms such as "COVID-19", "coronavirus", "pandemic," "Pfizer", "Moderna," "Johnson & Johnson," "African American" and "Black", "Delta variant," and variations of the three-time frames. Research findings showcased some similar and dissimilar information amongst media outlets as well as differing focal points and news angles. Some news organizations did a better job than others presenting helpful risk information to the African American community thus cutting down risks and poor decision-making. The more gatekeepers add more diversity, inclusivity, and news reporting from different angles to its coverage the more opportunity for better decision-making by the public.
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