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Consumer Response to Online Visual Merchandising Cues : = A Case Study of Forever 21.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Consumer Response to Online Visual Merchandising Cues :/
Reminder of title:	A Case Study of Forever 21.
Author:	Wu, Jiajing.
Description:	1 online resource (92 pages)
Notes:	Source: Masters Abstracts International, Volume: 76-04.
Contained By:	Masters Abstracts International76-04.
Subject:	Design. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1563302click for full text (PQDT)
ISBN:	9781321120103

Consumer Response to Online Visual Merchandising Cues : = A Case Study of Forever 21.
Wu, Jiajing.

Consumer Response to Online Visual Merchandising Cues :A Case Study of Forever 21. - 1 online resource (92 pages)

Source: Masters Abstracts International, Volume: 76-04.

Thesis (M.S.)--University of Minnesota, 2014.

Includes bibliographical references

The purpose of this study is to explore the effect of online visual merchandising cues on consumers' approach and avoidance behavior and identify the relative importance of various visual merchandising cues to consumers. The study took a case study approach and used Stimulus-Organism-Response framework. Multiple regression and Sobel test were used for hypotheses and mediation effect testing. Findings showed the importance of interactivity of product presentation and layout of website even with the presence of other online visual merchandising cues. The mediation effects are significant for pleasure on the link between interactivity of product presentation and approach-avoidance behavior and for perceived ease of use on the link between layout of the website and approach-avoidance behavior, which supported the adoption of ease of use and usefulness from Technology Acceptance Model into the S-O-R framework and gave implications for retailers of how to improve interactivity of product presentation and layout of website.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9781321120103Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Consumer behaviorIndex Terms--Genre/Form:

542853
Electronic books.

Consumer Response to Online Visual Merchandising Cues : = A Case Study of Forever 21.
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245 1 0 $a Consumer Response to Online Visual Merchandising Cues : $b A Case Study of Forever 21.
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300 $a 1 online resource (92 pages)
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500 $a Source: Masters Abstracts International, Volume: 76-04.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Wu, Juanjuan.
502 $a Thesis (M.S.)--University of Minnesota, 2014.
504 $a Includes bibliographical references
520 $a The purpose of this study is to explore the effect of online visual merchandising cues on consumers' approach and avoidance behavior and identify the relative importance of various visual merchandising cues to consumers. The study took a case study approach and used Stimulus-Organism-Response framework. Multiple regression and Sobel test were used for hypotheses and mediation effect testing. Findings showed the importance of interactivity of product presentation and layout of website even with the presence of other online visual merchandising cues. The mediation effects are significant for pleasure on the link between interactivity of product presentation and approach-avoidance behavior and for perceived ease of use on the link between layout of the website and approach-avoidance behavior, which supported the adoption of ease of use and usefulness from Technology Acceptance Model into the S-O-R framework and gave implications for retailers of how to improve interactivity of product presentation and layout of website.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Design. $3 518875
650 4 $a Social psychology. $3 520219
653 $a Consumer behavior
653 $a Online shopping
653 $a Online visual merchandising
653 $a The S-O-R framework
653 $a Visual merchandising
655 7 $a Electronic books. $2 lcsh $3 542853
690 $a 0338
690 $a 0389
690 $a 0451
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a University of Minnesota. $b Design, Housing and Apparel. $3 1035411
773 0 $t Masters Abstracts International $g 76-04.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=1563302 $z click for full text (PQDT)