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Examining the Service Marketing and Fan Experience Expectations of College Football Spectators by Seating Area.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Examining the Service Marketing and Fan Experience Expectations of College Football Spectators by Seating Area./
Author:	Mashburn, Lucas Ronald.
Description:	1 online resource (157 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-03, Section: A.
Contained By:	Dissertations Abstracts International84-03A.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29261632click for full text (PQDT)
ISBN:	9798841720836

Examining the Service Marketing and Fan Experience Expectations of College Football Spectators by Seating Area.
Mashburn, Lucas Ronald.

Examining the Service Marketing and Fan Experience Expectations of College Football Spectators by Seating Area. - 1 online resource (157 pages)

Source: Dissertations Abstracts International, Volume: 84-03, Section: A.

Thesis (Ph.D.)--Troy University, 2022.

Includes bibliographical references

The purpose of this study was to attempt to validate a tool currently used by practitioners in college athletics and to segment fans by seating level of a stadium. The researcher believes neither of those two endeavors have not been undertaken in previous works. Unlike most fan experience or service marketing studies, this study focused on expected service for items that make up the fan experience. The data was comprised of 2670 respondents to a poll conducted by a major athletics department, the results of which were provided to the researcher by that athletics department. An exploratory factor analysis provided nine factors: game presentation; marching band; concessions quality; staff performance; connectivity; traffic and parking; stadium appearance; restrooms; (concession) prices. MANOVA analysis showed major differences between the three seating groups for eight of the nine factors. Notably, there were not major differences between generational cohorts on the same factors, which likely shows that seating level is a major determinate for fan experience expectations.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798841720836Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

College footballIndex Terms--Genre/Form:

542853
Electronic books.

Examining the Service Marketing and Fan Experience Expectations of College Football Spectators by Seating Area.
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500 $a Source: Dissertations Abstracts International, Volume: 84-03, Section: A.
500 $a Advisor: Koo, Win.
502 $a Thesis (Ph.D.)--Troy University, 2022.
504 $a Includes bibliographical references
520 $a The purpose of this study was to attempt to validate a tool currently used by practitioners in college athletics and to segment fans by seating level of a stadium. The researcher believes neither of those two endeavors have not been undertaken in previous works. Unlike most fan experience or service marketing studies, this study focused on expected service for items that make up the fan experience. The data was comprised of 2670 respondents to a poll conducted by a major athletics department, the results of which were provided to the researcher by that athletics department. An exploratory factor analysis provided nine factors: game presentation; marching band; concessions quality; staff performance; connectivity; traffic and parking; stadium appearance; restrooms; (concession) prices. MANOVA analysis showed major differences between the three seating groups for eight of the nine factors. Notably, there were not major differences between generational cohorts on the same factors, which likely shows that seating level is a major determinate for fan experience expectations.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Sports management. $3 3423935
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653 $a Fan experience
653 $a Service marketing
653 $a Sportscape
653 $a Student section
653 $a Suites
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