東華大學圖書館 |

The Work Experience and Practice of the Crowdsourcing Workforce in China.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Work Experience and Practice of the Crowdsourcing Workforce in China./
Author:	Wang, Yihong.
Description:	1 online resource (303 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-05, Section: A.
Contained By:	Dissertations Abstracts International84-05A.
Subject:	Motivation. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29449755click for full text (PQDT)
ISBN:	9798352969335

The Work Experience and Practice of the Crowdsourcing Workforce in China.
Wang, Yihong.

The Work Experience and Practice of the Crowdsourcing Workforce in China. - 1 online resource (303 pages)

Source: Dissertations Abstracts International, Volume: 84-05, Section: A.

Thesis (Ph.D.)--The University of Liverpool (United Kingdom), 2022.

Includes bibliographical references

Crowdsourcing has become an international phenomenon attracting businesses and a crowd workforce across the globe. China, being one of the world's most populous countries, has a rapidly growing digital economy that now supplies a substantial workforce to crowdsourcing platforms. However, not only is there limited research on the work experiences and practices of Chinese crowdworkers, but they generally overlook issues pertaining to an emerging type of crowd workforce known as "crowdfarm" - that of organizations taking and undertaking crowdwork as part of their formal businesses. The lack of understanding about the involved digital workforce has been identified as an obstacle to the development and application of crowdsourcing as a disruptive value creation model utilizing the resources of human intelligence. Therefore, considerable potential exists in the Chinese crowdsourcing context for HCI and CSCW studies to contribute to the alleviation of this issue. This thesis explores the job demands, resources, crowdwork experiences and platform commitment of the general Chinese crowdworkers, compares the work experiences of crowdfarm workers and solo crowdworkers, and examines the work practice of crowdfarms as well as their interplays with solo crowdworkers, requestors, and crowdsourcing platforms.In order to explore the aforementioned, first, based on a framework of well- established approaches, namely the Job Demands-Resources model, the Work Design Questionnaire, the Oldenburg Burnout Inventory, the Utrecht Work Engagement Scale, and the Organizational Commitment Questionnaire, we systematically study the work experiences of 289 crowdworkers who work for ZBJ.com - the most popular Chinese crowdsourcing platform. Our study examines these crowdworker experiences along four dimensions: (1) crowdsourcing job demands, (2) job resources available to the workers, (3) crowdwork experiences, and (4) platform commitment. Our results indicate significant differences across the four dimensions based on crowdworkers' gender, education, income, job nature, and health condition. Further, they illustrate that different crowdworkers have different needs and threshold of demands and resources and that this plays a significant role in terms of moderating the crowdwork experience and platform commitment. Overall, this work part sheds light to the work experiences of the general Chinese crowdworkers and at the same time contributes to furthering understandings related to the work experiences of crowdworkers.Next, drawing on a study that involves 48 participants, our research explores, compares and contrasts the work experiences of solo crowdworkers to those of crowdfarm workers. Our findings illustrate that the work experiences and context of the solo workers and crowdfarm workers are substantially different, with regards to all of the investigated seven aspects, namely (1) work environment, (2) tasks, (3) motivation and attitudes, (4) rewards, (5) reputation, (6) crowdwork satisfaction, and (7) work/life balance. This part of the work contributes to furthering the understanding of the work experiences of two different types of crowdworkers in China.Finally, we have extended our study of typical solo crowdworker practices to include crowdfarms. We report on interviews of people who work in 53 crowdfarms on the ZBJ platform. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers. The results also reveal the crowdfarms' interplay with solo crowdworkers, requestors and crowdsourcing platforms.Overall, this work provides one of the first systematic investigations of the work experience and practice of digital labors in the Chinese crowdsourcing context, addressing the relevant gaps in the current literature. At the same time, by identifying and studying an emerging crowdsourcing workforce - crowdfarm - in the changing landscape of crowdsourcing in China, our work also provides a new direction and topic for researchers in the field of HCI/CSCW. We hope our work stimulates others to join in research and discussion of the potential impact of such evolution on the gig economy and the well-being of the tens of millions of people now engaged in crowdsourced work in a broader context.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798352969335Subjects--Topical Terms:

532704
Motivation.
Index Terms--Genre/Form:

542853
Electronic books.

The Work Experience and Practice of the Crowdsourcing Workforce in China.
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500 $a Advisor: Yue, Yong.
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504 $a Includes bibliographical references
520 $a Crowdsourcing has become an international phenomenon attracting businesses and a crowd workforce across the globe. China, being one of the world's most populous countries, has a rapidly growing digital economy that now supplies a substantial workforce to crowdsourcing platforms. However, not only is there limited research on the work experiences and practices of Chinese crowdworkers, but they generally overlook issues pertaining to an emerging type of crowd workforce known as "crowdfarm" - that of organizations taking and undertaking crowdwork as part of their formal businesses. The lack of understanding about the involved digital workforce has been identified as an obstacle to the development and application of crowdsourcing as a disruptive value creation model utilizing the resources of human intelligence. Therefore, considerable potential exists in the Chinese crowdsourcing context for HCI and CSCW studies to contribute to the alleviation of this issue. This thesis explores the job demands, resources, crowdwork experiences and platform commitment of the general Chinese crowdworkers, compares the work experiences of crowdfarm workers and solo crowdworkers, and examines the work practice of crowdfarms as well as their interplays with solo crowdworkers, requestors, and crowdsourcing platforms.In order to explore the aforementioned, first, based on a framework of well- established approaches, namely the Job Demands-Resources model, the Work Design Questionnaire, the Oldenburg Burnout Inventory, the Utrecht Work Engagement Scale, and the Organizational Commitment Questionnaire, we systematically study the work experiences of 289 crowdworkers who work for ZBJ.com - the most popular Chinese crowdsourcing platform. Our study examines these crowdworker experiences along four dimensions: (1) crowdsourcing job demands, (2) job resources available to the workers, (3) crowdwork experiences, and (4) platform commitment. Our results indicate significant differences across the four dimensions based on crowdworkers' gender, education, income, job nature, and health condition. Further, they illustrate that different crowdworkers have different needs and threshold of demands and resources and that this plays a significant role in terms of moderating the crowdwork experience and platform commitment. Overall, this work part sheds light to the work experiences of the general Chinese crowdworkers and at the same time contributes to furthering understandings related to the work experiences of crowdworkers.Next, drawing on a study that involves 48 participants, our research explores, compares and contrasts the work experiences of solo crowdworkers to those of crowdfarm workers. Our findings illustrate that the work experiences and context of the solo workers and crowdfarm workers are substantially different, with regards to all of the investigated seven aspects, namely (1) work environment, (2) tasks, (3) motivation and attitudes, (4) rewards, (5) reputation, (6) crowdwork satisfaction, and (7) work/life balance. This part of the work contributes to furthering the understanding of the work experiences of two different types of crowdworkers in China.Finally, we have extended our study of typical solo crowdworker practices to include crowdfarms. We report on interviews of people who work in 53 crowdfarms on the ZBJ platform. We describe how crowdfarms procure jobs, carry out macrotasks and microtasks, manage their reputation, and employ different management practices to motivate crowdworkers and customers. The results also reveal the crowdfarms' interplay with solo crowdworkers, requestors and crowdsourcing platforms.Overall, this work provides one of the first systematic investigations of the work experience and practice of digital labors in the Chinese crowdsourcing context, addressing the relevant gaps in the current literature. At the same time, by identifying and studying an emerging crowdsourcing workforce - crowdfarm - in the changing landscape of crowdsourcing in China, our work also provides a new direction and topic for researchers in the field of HCI/CSCW. We hope our work stimulates others to join in research and discussion of the potential impact of such evolution on the gig economy and the well-being of the tens of millions of people now engaged in crowdsourced work in a broader context.
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650 4 $a Computer supported cooperative work. $3 3682567
650 4 $a Bids. $3 3561817
650 4 $a Asian studies. $3 1571829
650 4 $a Social structure. $3 528995
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