東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

FindBook

Google Book

Amazon

博客來

Anthropomorphism's Influence on Consumer Involvement in Sustainability.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Anthropomorphism's Influence on Consumer Involvement in Sustainability./
作者:	Bharadwaj, Anupama Mukund.
面頁冊數:	1 online resource (230 pages)
附註:	Source: Dissertations Abstracts International, Volume: 84-01, Section: B.
Contained By:	Dissertations Abstracts International84-01B.
標題:	Behavioral sciences. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29212880click for full text (PQDT)
ISBN:	9798837529153

Anthropomorphism's Influence on Consumer Involvement in Sustainability.
Bharadwaj, Anupama Mukund.

Anthropomorphism's Influence on Consumer Involvement in Sustainability. - 1 online resource (230 pages)

Source: Dissertations Abstracts International, Volume: 84-01, Section: B.

Thesis (Ph.D.)--University of Washington, 2022.

Includes bibliographical references

Across two chapters, this dissertation reviews the literature of sustainability appeals, anthropomorphism, and explores the influence anthropomorphism has on sustainability appeals and downstream marketing consequences. Chapter 1 reviews research on sustainability appeals and identifies message-centric and consumer-centric cues that drive sustainable behavior. In doing so, inconsistencies in extant findings are articulated and anthropomorphism is offered as an explanation for how to reconcile these inconsistencies. Through a detailed review of anthropomorphism, four common underlying mechanisms - empathy, anticipatory guilt, connectedness to nature, and green trust - are highlighted as crucial to explore when considering anthropomorphism's positive influence on consumer sustainable practices and brands. Chapter 2 utilizes a managerial test of anthropomorphism appeals and tests the relative influence of manipulating specific dimensions of anthropomorphism. Specifically, an ad test of four experimental ads (pure control vs. baseline anthropomorphism vs. anthropomorphism plus empathy vs. anthropomorphism plus anticipatory guilt) was run on a popular social media platform, Facebook. Results from this field test help identify which appeal combinations are relatively stronger in eliciting consumer engagement in sustainability. In total, this dissertation provides a framework by which to understand the various drivers of anthropomorphism's beneficial impact on sustainability marketing and sheds light onto the most effective communication strategies managers may use to successfully increase consumer engagement.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798837529153Subjects--Topical Terms:

529833
Behavioral sciences.
Subjects--Index Terms:

AnthropomorphismIndex Terms--Genre/Form:

542853
Electronic books.

Anthropomorphism's Influence on Consumer Involvement in Sustainability.
LDR:02982nmm a2200385K 4500 001 2358115
005 20230725094954.5
006 m o d
007 cr mn ---uuuuu
008 241011s2022 xx obm 000 0 eng d
020 $a 9798837529153
035 $a (MiAaPQ)AAI29212880
035 $a AAI29212880
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Bharadwaj, Anupama Mukund. $3 3698652
245 1 0 $a Anthropomorphism's Influence on Consumer Involvement in Sustainability.
264 0 $c 2022
300 $a 1 online resource (230 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 84-01, Section: B.
500 $a Advisor: Dunn, Lea H.; Forehand, Mark R.
502 $a Thesis (Ph.D.)--University of Washington, 2022.
504 $a Includes bibliographical references
520 $a Across two chapters, this dissertation reviews the literature of sustainability appeals, anthropomorphism, and explores the influence anthropomorphism has on sustainability appeals and downstream marketing consequences. Chapter 1 reviews research on sustainability appeals and identifies message-centric and consumer-centric cues that drive sustainable behavior. In doing so, inconsistencies in extant findings are articulated and anthropomorphism is offered as an explanation for how to reconcile these inconsistencies. Through a detailed review of anthropomorphism, four common underlying mechanisms - empathy, anticipatory guilt, connectedness to nature, and green trust - are highlighted as crucial to explore when considering anthropomorphism's positive influence on consumer sustainable practices and brands. Chapter 2 utilizes a managerial test of anthropomorphism appeals and tests the relative influence of manipulating specific dimensions of anthropomorphism. Specifically, an ad test of four experimental ads (pure control vs. baseline anthropomorphism vs. anthropomorphism plus empathy vs. anthropomorphism plus anticipatory guilt) was run on a popular social media platform, Facebook. Results from this field test help identify which appeal combinations are relatively stronger in eliciting consumer engagement in sustainability. In total, this dissertation provides a framework by which to understand the various drivers of anthropomorphism's beneficial impact on sustainability marketing and sheds light onto the most effective communication strategies managers may use to successfully increase consumer engagement.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Behavioral sciences. $3 529833
650 4 $a Sustainability. $3 1029978
650 4 $a Cognitive psychology. $3 523881
653 $a Anthropomorphism
653 $a Sustainability appeals
653 $a Consumer involvement
655 7 $a Electronic books. $2 lcsh $3 542853
690 $a 0640
690 $a 0602
690 $a 0338
690 $a 0633
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a University of Washington. $b Business - Foster School of. $3 2122850
773 0 $t Dissertations Abstracts International $g 84-01B.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29212880 $z click for full text (PQDT)