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The Role of Third-Person Perceptions in Predicting the Public's Support for Electronic Cigarette Advertising Regulations.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Role of Third-Person Perceptions in Predicting the Public's Support for Electronic Cigarette Advertising Regulations./
Author:	Kim, Joon Kyoung.
Description:	1 online resource (137 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 82-04, Section: B.
Contained By:	Dissertations Abstracts International82-04B.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28026682click for full text (PQDT)
ISBN:	9798678108708

The Role of Third-Person Perceptions in Predicting the Public's Support for Electronic Cigarette Advertising Regulations.
Kim, Joon Kyoung.

The Role of Third-Person Perceptions in Predicting the Public's Support for Electronic Cigarette Advertising Regulations. - 1 online resource (137 pages)

Source: Dissertations Abstracts International, Volume: 82-04, Section: B.

Thesis (Ph.D.)--University of South Carolina, 2020.

Includes bibliographical references

Electronic cigarette (e-cigarette) use has become predominant among adolescents and young adults in the United States. Although some research has shown that e-cigarettes are relatively less harmful than tobacco cigarettes, the long-term health effects of e-cigarettes remain unclear. Scholars have pointed that exposure to e-cigarette marketing leads individuals to try e-cigarettes. Given the increased popularity of e-cigarette use, the U.S Food and Drug Administration has implemented regulations on e-cigarette marketing since 2015. However, little is known about what leads the public to support or not support regulations on e-cigarette marketing. To understand the public' support for media censorship, media scholars have examined individuals' perceptual gaps in media effects on themselves and others, which refers to third-person effects. Third-person effect posits that individuals tend to believe others than oneself are more vulnerable to media content to maintain positive self-esteem. Research has shown that this third-person perceptions lead individuals to support media censorship on the given negative media content, such as the internet porn and violent rap music, to counter the anticipated negative effects on others. This study aims to elucidate what factors lead individuals to support regulations on e-cigarette marketing employing third-person effect as a theoretical framework. The findings of this study would contribute the body of knowledge about how individuals perceive media effects and how such perceptions lead to particular behaviors. Health practitioners could also benefit from this study by highlighting factors that are found to increase the public's support for e-cigarette marketing regulations in this study.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798678108708Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Electronic cigarettesIndex Terms--Genre/Form:

542853
Electronic books.

The Role of Third-Person Perceptions in Predicting the Public's Support for Electronic Cigarette Advertising Regulations.
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502 $a Thesis (Ph.D.)--University of South Carolina, 2020.
504 $a Includes bibliographical references
520 $a Electronic cigarette (e-cigarette) use has become predominant among adolescents and young adults in the United States. Although some research has shown that e-cigarettes are relatively less harmful than tobacco cigarettes, the long-term health effects of e-cigarettes remain unclear. Scholars have pointed that exposure to e-cigarette marketing leads individuals to try e-cigarettes. Given the increased popularity of e-cigarette use, the U.S Food and Drug Administration has implemented regulations on e-cigarette marketing since 2015. However, little is known about what leads the public to support or not support regulations on e-cigarette marketing. To understand the public' support for media censorship, media scholars have examined individuals' perceptual gaps in media effects on themselves and others, which refers to third-person effects. Third-person effect posits that individuals tend to believe others than oneself are more vulnerable to media content to maintain positive self-esteem. Research has shown that this third-person perceptions lead individuals to support media censorship on the given negative media content, such as the internet porn and violent rap music, to counter the anticipated negative effects on others. This study aims to elucidate what factors lead individuals to support regulations on e-cigarette marketing employing third-person effect as a theoretical framework. The findings of this study would contribute the body of knowledge about how individuals perceive media effects and how such perceptions lead to particular behaviors. Health practitioners could also benefit from this study by highlighting factors that are found to increase the public's support for e-cigarette marketing regulations in this study.
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653 $a Perceptions
653 $a Public support
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