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Decoding the candidates : = A semiotic analysis and literacy guide to graphic design principles in political campaign branding.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Decoding the candidates :/
Reminder of title:	A semiotic analysis and literacy guide to graphic design principles in political campaign branding.
Author:	Doom, Jilanne K.
Description:	1 online resource (101 pages)
Notes:	Source: Masters Abstracts International, Volume: 77-11.
Contained By:	Masters Abstracts International77-11.
Subject:	Cultural anthropology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10106138click for full text (PQDT)
ISBN:	9781339695884

Decoding the candidates : = A semiotic analysis and literacy guide to graphic design principles in political campaign branding.
Doom, Jilanne K.

Decoding the candidates :A semiotic analysis and literacy guide to graphic design principles in political campaign branding. - 1 online resource (101 pages)

Source: Masters Abstracts International, Volume: 77-11.

Thesis (M.A.)--Georgetown University, 2016.

Includes bibliographical references

Research and discussion of modern political communication has glossed over the messaging strategies afforded to political campaigns by graphic design. Further, the digital age has provided a new environment for political entities to create professionalized brand images. This interdisciplinary study combines the research behind political branding and visual communication of graphic design through the lens of semiotic theory. Using 2016 presidential campaign logos and slogans as branding case studies, this research identifies content and embedded messages of individual campaigns through quantitative and qualitative methods, guided by the following research questions: What specific messages are conveyed through presidential candidates' graphic design decisions? Do these messages align with the constituencies they appeal to and the stances they uphold? How can voters become critical consumers of these messages? The thesis concludes with a resource for voters to critically view a political entity's visual messaging strategies to formulate informed opinions.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9781339695884Subjects--Topical Terms:

2122764
Cultural anthropology.
Subjects--Index Terms:

2016 campaignIndex Terms--Genre/Form:

542853
Electronic books.

Decoding the candidates : = A semiotic analysis and literacy guide to graphic design principles in political campaign branding.
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500 $a Advisor: Owen, Diana M.
502 $a Thesis (M.A.)--Georgetown University, 2016.
504 $a Includes bibliographical references
520 $a Research and discussion of modern political communication has glossed over the messaging strategies afforded to political campaigns by graphic design. Further, the digital age has provided a new environment for political entities to create professionalized brand images. This interdisciplinary study combines the research behind political branding and visual communication of graphic design through the lens of semiotic theory. Using 2016 presidential campaign logos and slogans as branding case studies, this research identifies content and embedded messages of individual campaigns through quantitative and qualitative methods, guided by the following research questions: What specific messages are conveyed through presidential candidates' graphic design decisions? Do these messages align with the constituencies they appeal to and the stances they uphold? How can voters become critical consumers of these messages? The thesis concludes with a resource for voters to critically view a political entity's visual messaging strategies to formulate informed opinions.
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