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Meet Market - Technologically Mediated Globalization of Sexual Culture.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Meet Market - Technologically Mediated Globalization of Sexual Culture./
Author:	Cserni, Robert T.
Description:	1 online resource (205 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-03, Section: B.
Contained By:	Dissertations Abstracts International84-03B.
Subject:	Sociology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29255331click for full text (PQDT)
ISBN:	9798841794448

Meet Market - Technologically Mediated Globalization of Sexual Culture.
Cserni, Robert T.

Meet Market - Technologically Mediated Globalization of Sexual Culture. - 1 online resource (205 pages)

Source: Dissertations Abstracts International, Volume: 84-03, Section: B.

Thesis (Ph.D.)--State University of New York at Stony Brook, 2022.

Includes bibliographical references

Grindr, the first location-based mobile dating app (LBMDA; 2009), is the world's largest all-male social networking application. To date, no study of LBMDAs has addressed how technologically mediated globalization of gay culture has influenced the (re)constructions of sexual values, desires, and identities of gay men. This study thus explored the mix of global and local influences on the use of LBMDAs and users' self-presentation strategies across countries by asking whether gay culture is more likely to demonstrate cultural homogenization or heterogenization, and how globalization and commodification manifested in the sexual market in different localities. To answer these questions, I constructed a unique data set of 4,800 Grindr profiles in four cities: New York City, London, Vienna, and Tel Aviv. Both content analysis of users' profiles and multivariate regression analysis revealed how men in different localities constructed their commodified sexual selves to successfully employ this app. First, I found several similarities among users that related to key features of online cruising and derived from a global gay sexual culture characterized by three components: the centrality of the nude male body and sexuality, the expectation to conform to dominant expression of Western masculinity, and the sexual objectification and commodification of the self and others. But I also found several differences that can be explained only by differences in local cultures. These patterns related to the use of nude body pictures, engagement in self-promotion, and expressions of particular tastes and desires that, while they still fall within the global gay culture, play out differently in different localities because of local cultural expectations. While previous scholarship has examined only two axes-globalization/sexuality or technology/sexuality-this study triangulated these axes to map the extent to which globalization flattens difference while simultaneously creating possibilities for the assertion of local variation. I suggest reorienting the existing discourse by adding a new conceptual framework: a continuum between cultural convergence and cultural divergence. Unlike the current dichotomous approach to globalization, this model captures more accurately and precisely the process of globalization, both theoretically and empirically. Understanding these significant differences among Western countries is particularly relevant today, as the world becomes both more unified and more tribal.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798841794448Subjects--Topical Terms:

516174
Sociology.
Subjects--Index Terms:

GlobalizationIndex Terms--Genre/Form:

542853
Electronic books.

Meet Market - Technologically Mediated Globalization of Sexual Culture.
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504 $a Includes bibliographical references
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653 $a Grindr
653 $a Location-based mobile dating app (LBMDA)
653 $a Masculinities
653 $a Men who have sex with men (MSM)
653 $a Technology
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