東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Linked to FindBook

Google Book

Amazon

博客來

Protecting the Environment : = The Effects of Green Menu Design on Restaurant Customers' Willingness to Pay.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Protecting the Environment :/
Reminder of title:	The Effects of Green Menu Design on Restaurant Customers' Willingness to Pay.
Author:	Lee, Soojin.
Description:	1 online resource (134 pages)
Notes:	Source: Dissertations Abstracts International, Volume: 84-04, Section: A.
Contained By:	Dissertations Abstracts International84-04A.
Subject:	Social sciences education. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29168363click for full text (PQDT)
ISBN:	9798351463155

Protecting the Environment : = The Effects of Green Menu Design on Restaurant Customers' Willingness to Pay.
Lee, Soojin.

Protecting the Environment :The Effects of Green Menu Design on Restaurant Customers' Willingness to Pay. - 1 online resource (134 pages)

Source: Dissertations Abstracts International, Volume: 84-04, Section: A.

Thesis (Ph.D.)--University of Missouri - Columbia, 2022.

Includes bibliographical references

The present study conducted experiments to reveal the relationship between various message appeals and consumers' menu selection processes. There is a dearth of studies that explore the consumer green menu selection behaviors, particularly in full-service restaurants in the United States. By utilizing the value-belief-norm (VBN) theory and integrating the elaboration likelihood model (ELM) into the dual coding theory (DCT), the present study is intended to investigate the effects of green menu designs that may influence willingness to pay more at full-service restaurants. A total of 521 samples were collected through MTurk. Various statistical analyses revealed meaningful results that can be utilized by restaurant marketers with insights for developing effective green marketing strategies to attract and retain customers.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798351463155Subjects--Topical Terms:

2144735
Social sciences education.
Subjects--Index Terms:

Dual coding theoryIndex Terms--Genre/Form:

542853
Electronic books.

Protecting the Environment : = The Effects of Green Menu Design on Restaurant Customers' Willingness to Pay.
LDR:02292nmm a2200409K 4500 001 2355639
005 20230523083109.5
006 m o d
007 cr mn ---uuuuu
008 241011s2022 xx obm 000 0 eng d
020 $a 9798351463155
035 $a (MiAaPQ)AAI29168363
035 $a AAI29168363
040 $a MiAaPQ $b eng $c MiAaPQ $d NTU
100 1 $a Lee, Soojin. $3 3696076
245 1 0 $a Protecting the Environment : $b The Effects of Green Menu Design on Restaurant Customers' Willingness to Pay.
264 0 $c 2022
300 $a 1 online resource (134 pages)
336 $a text $b txt $2 rdacontent
337 $a computer $b c $2 rdamedia
338 $a online resource $b cr $2 rdacarrier
500 $a Source: Dissertations Abstracts International, Volume: 84-04, Section: A.
500 $a Advisor: Liu, Pei.
502 $a Thesis (Ph.D.)--University of Missouri - Columbia, 2022.
504 $a Includes bibliographical references
520 $a The present study conducted experiments to reveal the relationship between various message appeals and consumers' menu selection processes. There is a dearth of studies that explore the consumer green menu selection behaviors, particularly in full-service restaurants in the United States. By utilizing the value-belief-norm (VBN) theory and integrating the elaboration likelihood model (ELM) into the dual coding theory (DCT), the present study is intended to investigate the effects of green menu designs that may influence willingness to pay more at full-service restaurants. A total of 521 samples were collected through MTurk. Various statistical analyses revealed meaningful results that can be utilized by restaurant marketers with insights for developing effective green marketing strategies to attract and retain customers.
533 $a Electronic reproduction. $b Ann Arbor, Mich. : $c ProQuest, $d 2023
538 $a Mode of access: World Wide Web
650 4 $a Social sciences education. $3 2144735
650 4 $a Social studies education. $3 3422293
653 $a Dual coding theory
653 $a Elaboration likelihood model
653 $a Green menu
653 $a Message appeals
653 $a Value belief norm theory
653 $a Willingness to pay
655 7 $a Electronic books. $2 lcsh $3 542853
690 $a 0534
690 $a 0454
690 $a 0338
710 2 $a ProQuest Information and Learning Co. $3 783688
710 2 $a University of Missouri - Columbia. $b Food and Hospitality Systems. $3 3547185
773 0 $t Dissertations Abstracts International $g 84-04A.
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29168363 $z click for full text (PQDT)