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Social Media and Women Empowerment in Nigeria : = A Study of the #BreakTheBias Campaign on Facebook.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social Media and Women Empowerment in Nigeria :/
Reminder of title:	A Study of the #BreakTheBias Campaign on Facebook.
Author:	Omontese, Deborah Osaro.
Description:	1 online resource (73 pages)
Notes:	Source: Masters Abstracts International, Volume: 84-09.
Contained By:	Masters Abstracts International84-09.
Subject:	Gender studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=30312111click for full text (PQDT)
ISBN:	9798377630111

Social Media and Women Empowerment in Nigeria : = A Study of the #BreakTheBias Campaign on Facebook.
Omontese, Deborah Osaro.

Social Media and Women Empowerment in Nigeria :A Study of the #BreakTheBias Campaign on Facebook. - 1 online resource (73 pages)

Source: Masters Abstracts International, Volume: 84-09.

Thesis (M.A.)--University of South Florida, 2023.

Includes bibliographical references

This paper examines how the March 2022 #BreakTheBias campaign on Facebook was used as an empowerment platform in Nigeria, where women experience gender disparity. Research on the role of social media in women's empowerment in Nigeria is an area that has not been fully studied. Previous studies have looked at women's empowerment mainly through an educational or political lens, neglecting how social media have also been effective in empowering women. Other researchers have studied how women utilize social media platforms for leisure, entertainment, and media sharing. In the present study, non-probability sampling was used to identify 20 posts that convey empowering messages on Nigeria's Facebook feeds during the 2022 #BreakTheBias campaign between the 1st and 31st days of March 2022. Here, I define "empowering" as the process of bringing someone into a state of power or control by increasing their potential, ability, choice, and confidence through the transference of knowledge. I looked for recurrent themes in the exemplar texts, pictures, and videos that illustrate economic and social empowerment messages. The empowerment messages were analyzed using feminist textual analysis. I argue that social media are instrumental for women's economic and social empowerment in Nigeria through entrepreneurial empowerment, philanthropic initiatives, financial inclusion, online communities, psycho-social support, and Facebook therapy. The over-arching themes of empowerment include feminism, economic empowerment opportunities, resilience, self-confidence, as well as self-awareness, and motivation. In the context of this study, transnational feminism informs an inclusive paradigm for marginalized women and thinking about feminist activism and empowerment campaigns on gender inequality that is intersectional in practice.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798377630111Subjects--Topical Terms:

2122708
Gender studies.
Subjects--Index Terms:

EmpowermentIndex Terms--Genre/Form:

542853
Electronic books.

Social Media and Women Empowerment in Nigeria : = A Study of the #BreakTheBias Campaign on Facebook.
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502 $a Thesis (M.A.)--University of South Florida, 2023.
504 $a Includes bibliographical references
520 $a This paper examines how the March 2022 #BreakTheBias campaign on Facebook was used as an empowerment platform in Nigeria, where women experience gender disparity. Research on the role of social media in women's empowerment in Nigeria is an area that has not been fully studied. Previous studies have looked at women's empowerment mainly through an educational or political lens, neglecting how social media have also been effective in empowering women. Other researchers have studied how women utilize social media platforms for leisure, entertainment, and media sharing. In the present study, non-probability sampling was used to identify 20 posts that convey empowering messages on Nigeria's Facebook feeds during the 2022 #BreakTheBias campaign between the 1st and 31st days of March 2022. Here, I define "empowering" as the process of bringing someone into a state of power or control by increasing their potential, ability, choice, and confidence through the transference of knowledge. I looked for recurrent themes in the exemplar texts, pictures, and videos that illustrate economic and social empowerment messages. The empowerment messages were analyzed using feminist textual analysis. I argue that social media are instrumental for women's economic and social empowerment in Nigeria through entrepreneurial empowerment, philanthropic initiatives, financial inclusion, online communities, psycho-social support, and Facebook therapy. The over-arching themes of empowerment include feminism, economic empowerment opportunities, resilience, self-confidence, as well as self-awareness, and motivation. In the context of this study, transnational feminism informs an inclusive paradigm for marginalized women and thinking about feminist activism and empowerment campaigns on gender inequality that is intersectional in practice.
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