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Choosing Media You Trust : = Brand over Personality or Personality over Brand.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Choosing Media You Trust :/
其他題名:	Brand over Personality or Personality over Brand.
作者:	Palmer, Kimberly.
面頁冊數:	1 online resource (89 pages)
附註:	Source: Masters Abstracts International, Volume: 83-10.
Contained By:	Masters Abstracts International83-10.
標題:	Journalism. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29063691click for full text (PQDT)
ISBN:	9798426805811

Choosing Media You Trust : = Brand over Personality or Personality over Brand.
Palmer, Kimberly.

Choosing Media You Trust :Brand over Personality or Personality over Brand. - 1 online resource (89 pages)

Source: Masters Abstracts International, Volume: 83-10.

Thesis (M.A.)--Regent University, 2022.

Includes bibliographical references

In the twentieth and twenty-first century, trust in media has been a growing measurement of interest. Particularly with ongoing rises and falls in news media television (TV) viewership levels and statistical lows in consumer trust levels, future news media TV trends are in question. The following study explores the foundations and differentials of trust in TV news media. The study further investigates the relevance between viewership participation levels in news media content as it relates to a consumer's trust in that content source. Trust in TV news media is differentiated in two source categories: trust in news media corporation brands verses trust in on-air news media personalities (or presenters of content). Accordingly, employing a qualitative, semi-structured interview design, TV news media brand significance is compared to on-air news media personalities and measured as they relate to consumer trust.

Electronic reproduction.
Ann Arbor, Mich. :
ProQuest,
2023

Mode of access: World Wide Web

ISBN: 9798426805811Subjects--Topical Terms:

576107
Journalism.
Subjects--Index Terms:

News credibilityIndex Terms--Genre/Form:

542853
Electronic books.

Choosing Media You Trust : = Brand over Personality or Personality over Brand.
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520 $a In the twentieth and twenty-first century, trust in media has been a growing measurement of interest. Particularly with ongoing rises and falls in news media television (TV) viewership levels and statistical lows in consumer trust levels, future news media TV trends are in question. The following study explores the foundations and differentials of trust in TV news media. The study further investigates the relevance between viewership participation levels in news media content as it relates to a consumer's trust in that content source. Trust in TV news media is differentiated in two source categories: trust in news media corporation brands verses trust in on-air news media personalities (or presenters of content). Accordingly, employing a qualitative, semi-structured interview design, TV news media brand significance is compared to on-air news media personalities and measured as they relate to consumer trust.
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