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Keeping Politics Out of the Game: "Are Socially Divided Messages Good for Televised Sports Ratings?".

Record Type:	Electronic resources : Monograph/item
Title/Author:	Keeping Politics Out of the Game: "Are Socially Divided Messages Good for Televised Sports Ratings?"./
Author:	Lee, Martin, Jr.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
Description:	105 p.
Notes:	Source: Masters Abstracts International, Volume: 83-09.
Contained By:	Masters Abstracts International83-09.
Subject:	Multimedia communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28970525
ISBN:	9798209888390

Keeping Politics Out of the Game: "Are Socially Divided Messages Good for Televised Sports Ratings?".
Lee, Martin, Jr.

Keeping Politics Out of the Game: "Are Socially Divided Messages Good for Televised Sports Ratings?". - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 105 p.

Source: Masters Abstracts International, Volume: 83-09.

Thesis (M.S.)--Drexel University, 2022.

This item must not be sold to any third party vendors.

During the early 2020s, several politically charged strikes and protests by NBA players impacted the viewer experience. This research seeks to find if these actions by NBA players, as noble a cause as they may be deemed, could impact the future of live sports ratings and the financial health of the NBA on television. This research examines several real-life cases in which the NBA has found itself at the center of politically charged national and global debates, a relationship that has launched the NBA into the spotlight and drawn deep criticism. The researcher seeks to demonstrate whether the NBA should stay out of politics and stick to basketball and the overall fan experience or if fans are accepting of this blurring of lines between players' personal political causes and the game.

ISBN: 9798209888390Subjects--Topical Terms:

590562
Multimedia communications.
Subjects--Index Terms:

Broadcasting

Keeping Politics Out of the Game: "Are Socially Divided Messages Good for Televised Sports Ratings?".
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245 1 0 $a Keeping Politics Out of the Game: "Are Socially Divided Messages Good for Televised Sports Ratings?".
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500 $a Source: Masters Abstracts International, Volume: 83-09.
500 $a Advisor: Fithian, Justin.
502 $a Thesis (M.S.)--Drexel University, 2022.
506 $a This item must not be sold to any third party vendors.
520 $a During the early 2020s, several politically charged strikes and protests by NBA players impacted the viewer experience. This research seeks to find if these actions by NBA players, as noble a cause as they may be deemed, could impact the future of live sports ratings and the financial health of the NBA on television. This research examines several real-life cases in which the NBA has found itself at the center of politically charged national and global debates, a relationship that has launched the NBA into the spotlight and drawn deep criticism. The researcher seeks to demonstrate whether the NBA should stay out of politics and stick to basketball and the overall fan experience or if fans are accepting of this blurring of lines between players' personal political causes and the game.
590 $a School code: 0065.
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653 $a Ratings
653 $a Television
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710 2 $a Drexel University. $b Television and Media Management (Westphal College of Media Arts and Design). $3 3560736
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