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The Impacts from the Signing of a Marquee Player: The Chinese Super League Case.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The Impacts from the Signing of a Marquee Player: The Chinese Super League Case./
作者:	Huang, Ziyao.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
面頁冊數:	58 p.
附註:	Source: Masters Abstracts International, Volume: 82-12.
Contained By:	Masters Abstracts International82-12.
標題:	Sports management. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28495089
ISBN:	9798516056895

The Impacts from the Signing of a Marquee Player: The Chinese Super League Case.
Huang, Ziyao.

The Impacts from the Signing of a Marquee Player: The Chinese Super League Case. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 58 p.

Source: Masters Abstracts International, Volume: 82-12.

Thesis (M.S.)--Tufts University, 2021.

This item must not be sold to any third party vendors.

This paper will evaluate the impact of marquee player signings from two aspects: attendance and Internet searches. We built our own datasets using attendance data from Transfermarkt.com and searching index data from Baidu Index, along with control variables obtained from various sources, to study the impact.We use the standard Difference-in-Differences model to evaluate the impact of marquee player signings on attendance, and the event study model to quantify the impact of the signings on the searching index. We find that although signing marquee players would boost attendance, the marquee player signings for the home teams are not as efficient in generating increase in attendance as marquee player signings for the away teams. In addition, marquee player signings do not necessarily boost fan interest.

ISBN: 9798516056895Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Chinese Super League

The Impacts from the Signing of a Marquee Player: The Chinese Super League Case.
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