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Video Streaming Services: What Do Customers Want.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Video Streaming Services: What Do Customers Want./
Author:	Lopes, Filipe Santiago.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	47 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-12, Section: A.
Contained By:	Dissertations Abstracts International83-12A.
Subject:	Streaming media. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29097869
ISBN:	9798819341278

Video Streaming Services: What Do Customers Want.
Lopes, Filipe Santiago.

Video Streaming Services: What Do Customers Want. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 47 p.

Source: Dissertations Abstracts International, Volume: 83-12, Section: A.

Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.

This item must not be sold to any third party vendors.

The increasing popularity of video streaming services has been around for some years, challenging traditional media companies to pay close attention to them. Among other aspects, Portugal is one of the European countries where people watch most television content, making it a relevant case to study in terms of these new services. This research analyses consumers' preferences and willingness-to-pay and proposes segments for the streaming services market in Portugal. It employs conjoint analysis to pursue these goals as well as to identify possible avenues for future research. Content was found to be the main driver in opting between services. Keywords: Over-the-top (OTT); video streaming services; Conjoint analysis; Brand choice; Content design.

ISBN: 9798819341278Subjects--Topical Terms:

3564417
Streaming media.

Video Streaming Services: What Do Customers Want.
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245 1 0 $a Video Streaming Services: What Do Customers Want.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 47 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-12, Section: A.
500 $a Advisor: Gardete, Pedro.
502 $a Thesis (M.M.)--Universidade NOVA de Lisboa (Portugal), 2021.
506 $a This item must not be sold to any third party vendors.
520 $a The increasing popularity of video streaming services has been around for some years, challenging traditional media companies to pay close attention to them. Among other aspects, Portugal is one of the European countries where people watch most television content, making it a relevant case to study in terms of these new services. This research analyses consumers' preferences and willingness-to-pay and proposes segments for the streaming services market in Portugal. It employs conjoint analysis to pursue these goals as well as to identify possible avenues for future research. Content was found to be the main driver in opting between services. Keywords: Over-the-top (OTT); video streaming services; Conjoint analysis; Brand choice; Content design.
590 $a School code: 7029.
650 4 $a Streaming media. $3 3564417
650 4 $a Multimedia communications. $3 590562
650 4 $a Web studies. $3 2122754
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710 2 $a Universidade NOVA de Lisboa (Portugal). $3 3427984
773 0 $t Dissertations Abstracts International $g 83-12A.
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