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An Eye-Tracking Study of a University Food Processing Center Website.

Record Type:	Electronic resources : Monograph/item
Title/Author:	An Eye-Tracking Study of a University Food Processing Center Website./
Author:	Silveira, Megan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	107 p.
Notes:	Source: Masters Abstracts International, Volume: 83-04.
Contained By:	Masters Abstracts International83-04.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28419478
ISBN:	9798460473755

An Eye-Tracking Study of a University Food Processing Center Website.
Silveira, Megan.

An Eye-Tracking Study of a University Food Processing Center Website. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 107 p.

Source: Masters Abstracts International, Volume: 83-04.

Thesis (M.Sc.)--Oklahoma State University, 2021.

This item must not be sold to any third party vendors.

The Robert M. Kerr Food and Agricultural Products Center (FAPC) on the Oklahoma State University campus is dedicated to discovering, developing and delivering technical and business information that stimulates and supports the growth of value-added food and agricultural products and processing in Oklahoma. To connect with clients, the FAPC utilizes a website to provide factual information, dates and registration information for upcoming events at the center, relevant news of the food industry and more. In 2020, the FAPC not only went through a complete website redesign but also purchased Tobii Pro Glasses 3, a device with eye-tracking technology and the potential to conduct beneficial research within the food and agricultural industry. Neither the website nor the glasses had been evaluated by the center. This study simultaneously tested the usability of the FAPC's website and the usability of the eye-tracking technology. Eye-tracking data was collected from 46 food processors, entrepreneurs, or employees of food processors and entrepreneurs, who were tasked with locating specific information on the website. Data was collected by two different types of eye-tracking technology, including eye-tracking glasses and a screen-mounted eye-tracking system, using two devices, a laptop monitor and a cellphone display. The study revealed it took participants a minute or longer on average to complete the assigned search task, but no difference other than normal variance existed between data collected by both eye-tracking devices. The Tobii Pro Glasses 3 were found to be unsuccessful when used to collect eye-tracking data on a cellphone. Specific elements of the FAPC's website were labeled as "successful" or "unsuccessful" based on the amount of visual attention they gained or failed to gain from viewers.

ISBN: 9798460473755Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Agriculture

An Eye-Tracking Study of a University Food Processing Center Website.
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