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Fashion Private Label Brands: The Perception of Consumers Shaping Attitude and Intention.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Fashion Private Label Brands: The Perception of Consumers Shaping Attitude and Intention./
Author:	Collier, Joan MaryJohn.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
Description:	71 p.
Notes:	Source: Masters Abstracts International, Volume: 84-01.
Contained By:	Masters Abstracts International84-01.
Subject:	Fashion. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29066567
ISBN:	9798834006671

Fashion Private Label Brands: The Perception of Consumers Shaping Attitude and Intention.
Collier, Joan MaryJohn.

Fashion Private Label Brands: The Perception of Consumers Shaping Attitude and Intention. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 71 p.

Source: Masters Abstracts International, Volume: 84-01.

Thesis (M.S.)--University of Georgia, 2022.

This item must not be sold to any third party vendors.

The purpose of this study is to examine and extend the current understanding of consumers' perspective towards private label fashion brands. Conducting research into the relationship of consumer perceptions, draws conclusions between consumer attitudes towards private label fashion products influencing purchase and word of mouth intention. Using detailed variables of consumers' perception toward PLBs, such as brand identification, design/aesthetics, price-quality association, and product assortment, this study is focused on consumers' relationship with PLBs in shaping their intentions. Store trustworthiness is also examined in this study as a moderating variable between consumers' perception, attitude and behavioral intentions. A survey was developed and distributed through Amazon Mechanical Turk, furthermore participants' responses were analyzed in SPSS. Regressions were used to test the relationship of variables and examine the moderating effect of store trustworthiness. The findings revealed the significant relationships between variables and an in-depth understanding of consumers' perception toward fashion PLBs.

ISBN: 9798834006671Subjects--Topical Terms:

549143
Fashion.
Subjects--Index Terms:

Consumers' perception

Fashion Private Label Brands: The Perception of Consumers Shaping Attitude and Intention.
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245 1 0 $a Fashion Private Label Brands: The Perception of Consumers Shaping Attitude and Intention.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2022
300 $a 71 p.
500 $a Source: Masters Abstracts International, Volume: 84-01.
500 $a Advisor: Seock, Yoo-Kyoung.
502 $a Thesis (M.S.)--University of Georgia, 2022.
506 $a This item must not be sold to any third party vendors.
520 $a The purpose of this study is to examine and extend the current understanding of consumers' perspective towards private label fashion brands. Conducting research into the relationship of consumer perceptions, draws conclusions between consumer attitudes towards private label fashion products influencing purchase and word of mouth intention. Using detailed variables of consumers' perception toward PLBs, such as brand identification, design/aesthetics, price-quality association, and product assortment, this study is focused on consumers' relationship with PLBs in shaping their intentions. Store trustworthiness is also examined in this study as a moderating variable between consumers' perception, attitude and behavioral intentions. A survey was developed and distributed through Amazon Mechanical Turk, furthermore participants' responses were analyzed in SPSS. Regressions were used to test the relationship of variables and examine the moderating effect of store trustworthiness. The findings revealed the significant relationships between variables and an in-depth understanding of consumers' perception toward fashion PLBs.
590 $a School code: 0077.
650 4 $a Fashion. $3 549143
650 4 $a Behavioral sciences. $3 529833
653 $a Consumers' perception
653 $a Private label brands
653 $a Purchase intention
653 $a Store trustworthiness
653 $a Word of mouth intention
653 $a Brand identification
653 $a Design/aesthetics
653 $a Price-quality association
653 $a Product assortment
653 $a Attitude
690 $a 0200
690 $a 0338
690 $a 0602
710 2 $a University of Georgia. $b Textiles, Merchandising and Interiors - MS. $3 3689875
773 0 $t Masters Abstracts International $g 84-01.
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791 $a M.S.
792 $a 2022
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29066567