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Meme IRL: Offline and Online Memes in the Internet Age.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Meme IRL: Offline and Online Memes in the Internet Age./
Author:	Wang, Chuyi.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
Description:	33 p.
Notes:	Source: Masters Abstracts International, Volume: 84-01.
Contained By:	Masters Abstracts International84-01.
Subject:	Design. -
ISBN:	9798835517862

Meme IRL: Offline and Online Memes in the Internet Age.
Wang, Chuyi.

Meme IRL: Offline and Online Memes in the Internet Age. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 33 p.

Source: Masters Abstracts International, Volume: 84-01.

Thesis (M.F.A.)--Pratt Institute, 2022.

This item must not be sold to any third party vendors.

When a meme is mentioned today, we generally refer to an Internet meme. An Internet meme is usually an image or a video spread like a virus, carrying ideas, symbols, or practices, as a form of cultural transmission.A concept that put forward as early as 1976 , there were already then a large number of offline "memes", with their unique modes of transmission and the same viral transmission capabilities as today's Internet memes. Today, offline memes and their creative potential as an effective medium of communications is often overlooked.By applying the methodologies of field research, data collection and case studies, this research investigates memes' online and offline dissemination patterns and compares the power of online and offline memes.The research will use design methodologies such as transmission, dissemination, repetition, sequencing, amplification, and exaggeration to visualize, demonstrate, model, and suggest the difference between online and offline memes directly through visualizations, artifacts, and situations, in order to reveal the nature of offline memes and the possibility of them going viral again in today.

ISBN: 9798835517862Subjects--Topical Terms:

518875
Design.
Subjects--Index Terms:

Cultural transmission

Meme IRL: Offline and Online Memes in the Internet Age.
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245 1 0 $a Meme IRL: Offline and Online Memes in the Internet Age.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2022
300 $a 33 p.
500 $a Source: Masters Abstracts International, Volume: 84-01.
500 $a Advisor: Liebergesell, Alex.
502 $a Thesis (M.F.A.)--Pratt Institute, 2022.
506 $a This item must not be sold to any third party vendors.
520 $a When a meme is mentioned today, we generally refer to an Internet meme. An Internet meme is usually an image or a video spread like a virus, carrying ideas, symbols, or practices, as a form of cultural transmission.A concept that put forward as early as 1976 , there were already then a large number of offline "memes", with their unique modes of transmission and the same viral transmission capabilities as today's Internet memes. Today, offline memes and their creative potential as an effective medium of communications is often overlooked.By applying the methodologies of field research, data collection and case studies, this research investigates memes' online and offline dissemination patterns and compares the power of online and offline memes.The research will use design methodologies such as transmission, dissemination, repetition, sequencing, amplification, and exaggeration to visualize, demonstrate, model, and suggest the difference between online and offline memes directly through visualizations, artifacts, and situations, in order to reveal the nature of offline memes and the possibility of them going viral again in today.
590 $a School code: 1384.
650 4 $a Design. $3 518875
650 4 $a Multimedia communications. $3 590562
653 $a Cultural transmission
653 $a Media/identity
653 $a Meme studies
653 $a Multi-media
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690 $a 0558
710 2 0 $a Pratt Institute. $b Communications Design. $3 3560125
773 0 $t Masters Abstracts International $g 84-01.
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793 $a English