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Virtue Ethics in AI Advertising: A Content Analysis of AI Advertising Company Websites.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Virtue Ethics in AI Advertising: A Content Analysis of AI Advertising Company Websites./
Author:	King, Wendy.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2022,
Description:	68 p.
Notes:	Source: Masters Abstracts International, Volume: 83-10.
Contained By:	Masters Abstracts International83-10.
Subject:	Mass communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=29066590
ISBN:	9798426826984

Virtue Ethics in AI Advertising: A Content Analysis of AI Advertising Company Websites.
King, Wendy.

Virtue Ethics in AI Advertising: A Content Analysis of AI Advertising Company Websites. - Ann Arbor : ProQuest Dissertations & Theses, 2022 - 68 p.

Source: Masters Abstracts International, Volume: 83-10.

Thesis (M.S.)--Middle Tennessee State University, 2022.

This item must not be sold to any third party vendors.

Technological advances have made it possible for the advertising industry to rely on advanced technologies such as artificial intelligence to facilitate effectiveness. As a result, previous efforts may no longer be sufficient in maintaining ethical practices in the advertising industry due to the AI often operating autonomously or within parameters that could lead to consequences affecting consumers in a negative manner. This study is a content analysis of the messaging on the websites of organizations providing AI advertising services to determine if the messaging reflects practices in line with virtue ethics. It expands the current literature by building support for the use of applied virtue ethics and demonstrating the importance of conveying those ethics. Using eight virtuous character traits as indicators the researcher found very few of the websites studied contained messaging indicative of applied virtue ethics. These findings align with previous research in the need to increase ethical considerations in the advertising industry yet show with the addition of AI in advertising there has been progress.

ISBN: 9798426826984Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Adtech

Virtue Ethics in AI Advertising: A Content Analysis of AI Advertising Company Websites.
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