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Facebook Habits: Rewards, Cues, and Automaticity.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Facebook Habits: Rewards, Cues, and Automaticity./
Author:	Anderson, Ian A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	41 p.
Notes:	Source: Masters Abstracts International, Volume: 83-03.
Contained By:	Masters Abstracts International83-03.
Subject:	Social psychology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28652566
ISBN:	9798538122431

Facebook Habits: Rewards, Cues, and Automaticity.
Anderson, Ian A.

Facebook Habits: Rewards, Cues, and Automaticity. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 41 p.

Source: Masters Abstracts International, Volume: 83-03.

Thesis (M.A.)--University of Southern California, 2021.

This item must not be sold to any third party vendors.

Does regular posting on Facebook reflect a habit? Suggesting that it does, more frequent posters reported posting more automatically. Further tests revealed that frequent posting demonstrates hallmark patterns of habit: Study 1 showed insensitivity to reward in that frequent and habitual users (but not infrequent/non-habitual ones) continued to post even when others provided few social rewards (e.g., like emojis). Study 2 demonstrated habit dependence on context cues in that frequent users were disrupted by changes in cues within the Facebook platform that, in contrast, increased posts of occasional users. Finally, Study 3's survey revealed that frequent and habitual users were largely unaware of these effects. They predicted that they would respond much like infrequent and non-habitual users by increasing their rate of posting given rewarding feedback and design changes. In sum, habit provided new insights into online behavior, and media use supported central tenets of classic habit theory.

ISBN: 9798538122431Subjects--Topical Terms:

520219
Social psychology.
Subjects--Index Terms:

Facebook

Facebook Habits: Rewards, Cues, and Automaticity.
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035 $a (MiAaPQ)AAI28652566
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100 1 $a Anderson, Ian A. $3 3685040
245 1 0 $a Facebook Habits: Rewards, Cues, and Automaticity.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 41 p.
500 $a Source: Masters Abstracts International, Volume: 83-03.
500 $a Advisor: Wood, Wendy.
502 $a Thesis (M.A.)--University of Southern California, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Does regular posting on Facebook reflect a habit? Suggesting that it does, more frequent posters reported posting more automatically. Further tests revealed that frequent posting demonstrates hallmark patterns of habit: Study 1 showed insensitivity to reward in that frequent and habitual users (but not infrequent/non-habitual ones) continued to post even when others provided few social rewards (e.g., like emojis). Study 2 demonstrated habit dependence on context cues in that frequent users were disrupted by changes in cues within the Facebook platform that, in contrast, increased posts of occasional users. Finally, Study 3's survey revealed that frequent and habitual users were largely unaware of these effects. They predicted that they would respond much like infrequent and non-habitual users by increasing their rate of posting given rewarding feedback and design changes. In sum, habit provided new insights into online behavior, and media use supported central tenets of classic habit theory.
590 $a School code: 0208.
650 4 $a Social psychology. $3 520219
650 4 $a Design. $3 518875
650 4 $a Psychology. $3 519075
650 4 $a Web studies. $3 2122754
650 4 $a Information technology. $3 532993
650 4 $a Multimedia communications. $3 590562
653 $a Facebook
653 $a Goals
653 $a Habits
653 $a Learning
653 $a Reward learning
653 $a Social media
653 $a Automaticity
690 $a 0451
690 $a 0389
690 $a 0621
690 $a 0489
690 $a 0558
690 $a 0646
710 2 $a University of Southern California. $b Psychology. $3 1273598
773 0 $t Masters Abstracts International $g 83-03.
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792 $a 2021
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28652566