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Effects of voters' perceptions of mass preferences and their affect toward candidates.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Effects of voters' perceptions of mass preferences and their affect toward candidates./
Author:	Peng, Weng-Jeng.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 1995,
Description:	329 p.
Notes:	Source: Dissertations Abstracts International, Volume: 57-03, Section: A.
Contained By:	Dissertations Abstracts International57-03A.
Subject:	Mass media. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=9527150
ISBN:	9798207862675

Effects of voters' perceptions of mass preferences and their affect toward candidates.
Peng, Weng-Jeng.

Effects of voters' perceptions of mass preferences and their affect toward candidates. - Ann Arbor : ProQuest Dissertations & Theses, 1995 - 329 p.

Source: Dissertations Abstracts International, Volume: 57-03, Section: A.

Thesis (Ph.D.)--The University of Wisconsin - Madison, 1995.

This item must not be sold to any third party vendors.

This study has two interrelated objectives. The first is to uncover the controversial causal relationship between voters' affect toward candidates and their perceptions of candidate support. More specifically, this study examines the frequently cited bandwagon, underdog, and projection effects as they may or may not have occurred in the 1992 presidential election campaign. The second aim of this study is go beyond the traditional conceptualizations of the effect of perceptions on affect, and to examine the potential distinctions among bandwagon, underdog, snob, and humble-the-winner effects. The study argues that the effects of voters' perceptions on their affect should not be limited only to bandwagon and underdog effects. In addition to joining the majority's camp(bandwagon effect) or joining the minority's camp(underdog effect), voters might abstain from the minority's camp(snob effect) or even from the majority's camp(humble-the-winner effect). The data analyzed were collected from a cross-sectional sample survey and a two-wave panel sample survey taken between late August 1992 to election day. Linear structural equation modeling was utilized in order to examine the simultaneous nonrecursive relationship between perceptions and affect. The findings are: (1) People tend to project their affect toward a candidate onto their perceptions about that candidate's support. (2) The effects of perceptions of candidates' support on affect are negative; that is, the underdog and/or snob effect prevails. (3) The more attention an individual pays to the pre-election polls, the less likely he/she is to employ projection psychology, and the more likely to be influenced by the perceptions of candidate's support. (4) Voters' projection psychology and the effects of perceptions on affect both diminish as the election draws near. The multinomial logit models were utilized in order to explore which people, and under what situations, employ the above mentioned psychologies. In brief, age, party, and perceptions of whether a candidate is leading are significant predictors for some psychologies. The interaction effect between affect toward candidates and perceptions about the closeness of the race also predict voters' odds of employing these psychologies.

ISBN: 9798207862675Subjects--Topical Terms:

516793
Mass media.
Subjects--Index Terms:

elections

Effects of voters' perceptions of mass preferences and their affect toward candidates.
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245 1 0 $a Effects of voters' perceptions of mass preferences and their affect toward candidates.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 1995
300 $a 329 p.
500 $a Source: Dissertations Abstracts International, Volume: 57-03, Section: A.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: McLeod, Jack M.
502 $a Thesis (Ph.D.)--The University of Wisconsin - Madison, 1995.
506 $a This item must not be sold to any third party vendors.
506 $a This item must not be added to any third party search indexes.
520 $a This study has two interrelated objectives. The first is to uncover the controversial causal relationship between voters' affect toward candidates and their perceptions of candidate support. More specifically, this study examines the frequently cited bandwagon, underdog, and projection effects as they may or may not have occurred in the 1992 presidential election campaign. The second aim of this study is go beyond the traditional conceptualizations of the effect of perceptions on affect, and to examine the potential distinctions among bandwagon, underdog, snob, and humble-the-winner effects. The study argues that the effects of voters' perceptions on their affect should not be limited only to bandwagon and underdog effects. In addition to joining the majority's camp(bandwagon effect) or joining the minority's camp(underdog effect), voters might abstain from the minority's camp(snob effect) or even from the majority's camp(humble-the-winner effect). The data analyzed were collected from a cross-sectional sample survey and a two-wave panel sample survey taken between late August 1992 to election day. Linear structural equation modeling was utilized in order to examine the simultaneous nonrecursive relationship between perceptions and affect. The findings are: (1) People tend to project their affect toward a candidate onto their perceptions about that candidate's support. (2) The effects of perceptions of candidates' support on affect are negative; that is, the underdog and/or snob effect prevails. (3) The more attention an individual pays to the pre-election polls, the less likely he/she is to employ projection psychology, and the more likely to be influenced by the perceptions of candidate's support. (4) Voters' projection psychology and the effects of perceptions on affect both diminish as the election draws near. The multinomial logit models were utilized in order to explore which people, and under what situations, employ the above mentioned psychologies. In brief, age, party, and perceptions of whether a candidate is leading are significant predictors for some psychologies. The interaction effect between affect toward candidates and perceptions about the closeness of the race also predict voters' odds of employing these psychologies.
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650 4 $a Behavioral psychology. $3 2122788
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710 2 $a The University of Wisconsin - Madison. $3 626640
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