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Student-Athlete Perceptions of Name, Image, and Likeness Compensation.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Student-Athlete Perceptions of Name, Image, and Likeness Compensation./
Author:	Grambeau, Kelsey.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	79 p.
Notes:	Source: Masters Abstracts International, Volume: 82-12.
Contained By:	Masters Abstracts International82-12.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28318630
ISBN:	9798516058745

Student-Athlete Perceptions of Name, Image, and Likeness Compensation.
Grambeau, Kelsey.

Student-Athlete Perceptions of Name, Image, and Likeness Compensation. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 79 p.

Source: Masters Abstracts International, Volume: 82-12.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2021.

This item must not be sold to any third party vendors.

The purpose of this study sought to gauge student-athlete opinions on impending Name, Image, and Likeness NCAA legislation. The study asked student-athletes a variety of questions on NIL compensation in addition to gaining qualitative data on their thoughts, concerns, and opinions. Findings point to a general support of NIL compensation among student-athletes along with concerns surrounding, gender equity, non-revenue v. revenue disparity, and maintaining a focus on priorities. A majority of respondents expressed a desire for more understanding or knowledge surrounding the subject. Responses differed significantly among gender, athlete type, and grade level. These and other findings, and their implications for NCAA policy and pending litigation related to student-athlete NIL compensation, are discussed. Recommendations include clarification and focused rules' education for student-athletes, as well as discussions surrounding possible implications for specific groups of student-athletes.

ISBN: 9798516058745Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Athletics

Student-Athlete Perceptions of Name, Image, and Likeness Compensation.
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520 $a The purpose of this study sought to gauge student-athlete opinions on impending Name, Image, and Likeness NCAA legislation. The study asked student-athletes a variety of questions on NIL compensation in addition to gaining qualitative data on their thoughts, concerns, and opinions. Findings point to a general support of NIL compensation among student-athletes along with concerns surrounding, gender equity, non-revenue v. revenue disparity, and maintaining a focus on priorities. A majority of respondents expressed a desire for more understanding or knowledge surrounding the subject. Responses differed significantly among gender, athlete type, and grade level. These and other findings, and their implications for NCAA policy and pending litigation related to student-athlete NIL compensation, are discussed. Recommendations include clarification and focused rules' education for student-athletes, as well as discussions surrounding possible implications for specific groups of student-athletes.
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